Essays about: "Young Swedish Consumers"

Showing result 21 - 25 of 54 essays containing the words Young Swedish Consumers.

1. 21. A study of the chips packaging among young consumers in Sweden : From the perspective of customer satisfaction and customer’s purchase decisions

   University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : Xi Yang; Yifan Liu; Hanbing Zhu; [2020]
   Keywords : Packaging; Customer satisfaction; Purchase decision; Environmental sustainability; CSR; Sweden; Young customers.;

   Abstract : The purpose of the study is to understand the satisfaction of young customers living in Sweden for a long time with the packaging of chips and the impact of packaging on their chip purchase and to discuss corporate social responsibility in connection with environmental sustainability. In this study, theoretical analysis, interviews, and focus groups are used as the research methods. READ MORE

3. 22. Value Enhancers and Inhibitors for Green Purchasing Behavior : Attitudes towards green products within the food industry among young Swedish consumers.

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Hannah Gustafsson; Lawko Karim; Helmie Säll Fuglerud; [2019]
   Keywords : Green marketing; purchasing behavior; green purchasing behavior; food industry; green consumer goods; Swedish consumption; young consumer behavior.;

   Abstract : Abstract Problem: Food consumption represents the largest contributor to climate change in Sweden, with activities that contribute to excess waste and greenhouse gas emissions. Although studies indicate positive attitudes towards green purchasing behavior among young Swedish consumers, inconsistency between green purchasing intent and actual behavior have been noticed. READ MORE

4. 23. Speak up or stay quiet

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Karel Jorg William Burggraaf; Dennis Larsson Taengh; [2019]
   Keywords : CSR; CSM; CEO activism; brand activism; comparative CSR; social activism; political activism; brand equity; brand awareness; brand image; brand credibility; brand feelings; brand engagement; brand community; purchase intent.; Business and Economics;

   Abstract : Purpose and aim – The increased polarization in society results in the fact that companies are increasingly being called upon by consumers to take a stance on controversial socio-political issues. This contemporary phenomenon is defined as CEO/brand activism, and it is particularly prevalent in the United States. READ MORE

5. 24. Private Labels in China - Case Studies of RT-Mart and ICA

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Jiazhe Xu; Rong Huang; Yingchao Ji; [2018]
   Keywords : Private Labels PLs ; RT-Mart; ICA; China; Sweden; Retail;

   Abstract : Private labels have been developing in Europe for a long time, but China is still in the primary stage. Compared with the developed countries, Chinese retail enterprises, especially supermarkets, have a lower level of their private label development. READ MORE

6. 25. We Are What We Buy : An exploratory study of how young Swedish consumers construct their identities through luxury consumption

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Julia Henriksen; Paulina Henriksson; Linn Wadsten; [2018]
   Keywords : Identity; consumer identity; luxury consumption; social status; The Elite; Nouveaux Riches; conspicuous consumption; Prestige-seeking consumer behavior; Dimensions of luxury value perception;

   Abstract : Abstract Problem: Previously, only few wealthy individuals had the opportunity to engage luxury consumption. Today, money and time is a lot more dispersed and thus give the regular citizen a chance to purchase luxury goods. READ MORE