Essays about: "Young Swedish Consumers"

Showing result 6 - 10 of 54 essays containing the words Young Swedish Consumers.

  1. 6. Time to Love: Romantic comedies and narratives of LOVE – from a Swedish context

    University essay from Göteborgs universitet/Institutionen för globala studier

    Author : Marianne Gabrielsson; [2022-08-23]
    Keywords : love; romcoms; masculine domination; doxa; embodiment; escapism;

    Abstract : This study explores the relation between love and romantic comedies, (aka romcoms), among people living in Sweden. Romcoms, being one of the most popular film genres ever, has often been subject to critique of not being serious enough and to derange people’s perceptions love. READ MORE

  3. 7. Barriers and Enablers for a Startup Introducing a Circular Business Model in the Swedish Food-Waste Segment

    University essay from Göteborgs universitet/Graduate School

    Author : Edvin Gregorn Hall; Daniel Olsson; [2022-08-05]
    Keywords : Circular Business Model; Food-waste; Barriers; Enablers;

    Abstract : Sustainability is becoming increasingly important both to consumers and to organizations. However, unsustainable practices within food production persist, and through that, large amounts of food are wasted. Controversially, hundreds of millions of people suffer from hunger annually. READ MORE

  4. 8. Combating the credibility crisis - Investigating the role of brand co-creation within green marketing

    University essay from Göteborgs universitet/Graduate School

    Author : Niklas Löfgren; Axel Wieslander; [2022-08-04]
    Keywords : Green Marketing; Brand Co-creation; Green Brand Equity; Brand Credibility; Greenwashing; Transparency;

    Abstract : Firms are facing increasing pressure to become more sustainable, coupled with growing insight and scrutiny. However, attempts to meet these demands and attract sustainability-concerned consumers through green marketing and branding has resulted in widespread greenwashing. READ MORE

  5. 9. Undressing the Swedish Fashion Renting Market : A mixed method study about understanding a young market

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Elsa Bjelkenäs; Amanda Rognsvåg; [2022]
    Keywords : Fashion; Renting; Collaborative Consumption; Sustainability; Mixed Method; Swedish Fashion Market;

    Abstract : There is little research covering the Swedish fashion renting market (SFRM), regarding which companies operate on the market, what they communicate or how the market is connected to the environmental perspective. The purpose of this study is to outline the SFRM, as well as to analyse brand communication through Instagram and how the media present the SFRM. READ MORE

  6. 10. Greener Closets: Understanding Practices of Acquiring Sustainable Fashion

    University essay from Göteborgs universitet/Graduate School

    Author : Olivia Falklind; Johanna Viitanen; [2021-07-02]
    Keywords : practice theory; sustainable fashion; reuse; upcycling; sharing; time;

    Abstract : The fashion industry is a large contributor to climate change, therefore sustainable options to acquire clothing need to be further emphasised and explored. A gap regarding the practical aspects of shopping has been identified and by using theories of practice the ‘doings’ of practices within acquisition of sustainable fashion can be studied. READ MORE