Essays about: "Yu Chen"

Showing result 6 - 10 of 12 essays containing the words Yu Chen.

  1. 6. The Management of the Service Supply Chain

    University essay from Högskolan i Gävle/Avdelningen för Industriell utveckling, IT och Samhällsbyggnad

    Author : Kechen Chen; Di Yu; [2014]
    Keywords : supply chain; service supply chain management; customers’ satisfaction;

    Abstract : The main topic of this thesis is to study the connection between Service Supply Chain Management (SSCM) and Customer Satisfaction (CS). The study is based on the factors of SSCM for receiving CS and its implementation. READ MORE

  3. 7. FORECASTING WITH MIXED FREQUENCY DATA:MIDAS VERSUS STATE SPACE DYNAMIC FACTOR MODEL : AN APPLICATION TO FORECASTING SWEDISH GDP GROWTH

    University essay from Örebro universitet/Handelshögskolan vid Örebro Universitet

    Author : Yu Chen; [2013]
    Keywords : mixed frequency data; MIDAS regression; state space model; dynamic factor model; Swedish GDP growth;

    Abstract : Most macroeconomic activity series such as Swedish GDP growth are collected quarterly while an important proportion of time series are recorded at a higher frequency. Thus, policy and business decision makers are often confront with the problems of forecasting and assessing current business and economy state via incomplete statistical data due to publication lags. READ MORE

  4. 8. The CSR challenges and opportunities in Chinese tobacco industry

    University essay from Avdelningen för Industriell utveckling, IT och Samhällsbyggnad

    Author : Chao Chen; Di Yu; [2013]
    Keywords : CSR; tobacco industry; tobacco substitute; smoker health care;

    Abstract : .... READ MORE

  5. 9. Taiwan’s Public Diplomacy and Mega-event : An Analysis of Foreign News Reports of the World Games 2009 Kaohsiung

    University essay from Centrum för studier av politik, kommunikation och medier (CPKM)

    Author : Hsien-Yu Chung; [2011]
    Keywords : Kaohsiung; Mega-event; Mega Sport Event; Olympic Type Event; Public Diplomacy; Soft Power; Taiwan Image; The World Games;

    Abstract : This thesis, as a case study, focuses on the perspective of foreign news reports on Taiwan’s first time hosting an international multi-sport event, the World Games 2009 in its biggest port city Kaohsiung. The World Games 2009 Kaohsiung, the significant Olympic type mega-event as to Taiwan, is applied as the approach to public diplomacy and soft power for the purpose of expanding Taiwan’s international space. READ MORE

  6. 10. Destination Branding and Demand : Formulating Expectations Through Perceptions

    University essay from Internationella Handelshögskolan

    Author : Chen-Yu Liu; Jessica Virta; [2010]
    Keywords : City branding; Expectations; Experience; Jönköping; Las Vegas;

    Abstract : This paper looks at the perceptions of people within and outside of Jönköping, regard-ing the main attractions/attributes within the Jönköping region and how they are being branded by the municipality. A model was formed to explain how consumer expecta-tions affect demand, and based on that a survey was handed out to find out consumers travelling habits, general perceptions about Jönköping and its branding. READ MORE