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1. 1. From E-commerce to She-commerce: The rise of She-era? : A small-scale case study on female entrepreneurs on Taobao in China

   University essay from Uppsala universitet/Medier och kommunikation

   Author : Yuqin Xu; [2016]
   Keywords : capabilities; capability approach; e-commerce; functionings; female empowerment; female entrepreneurs; China;

   Abstract : The study investigates female empowerment through online entrepreneurship on Taobao in Chinese society, from female entrepreneurs’ individual perspectives. Thus, the study is positioned in the dynamic e-commerce landscape of China.   This small-scale case study has been conducted, which involves 14 female online storeowners on Taobao. READ MORE