Essays about: "adoption of e-commerce"

Showing result 11 - 15 of 52 essays containing the words adoption of e-commerce.

1. 11. Factors affecting E-commerce adoption among Small andMedium Enterprises (SMEs) in Developing Countries : The Context of Kenya

   University essay from Mittuniversitetet/Institutionen för data- och systemvetenskap

   Author : Vanessa Kimana; [2020]
   Keywords : Electronic Commerce EC ; Online retailing; E-commerce adoption; Developing countries; Kenya; Small and MediumSized Enterprises SMEs ;

   Abstract : Electronic commerce (EC) has radically revolutionizedtraditional business practices across the globe. It is alsobelieved that EC offers considerable benefits andopportunities for enterprises.Despite the benefits, however, several scholars have shownthat Small and medium-sized enterprises (SMEs) have beenlagging in EC adoption. READ MORE

3. 12. The (underestimated) role of product data for winning online retail

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : John Bolmgren; Henrik Lindström; [2020]
   Keywords : E-commerce; Product data; Structure product data;

   Abstract : As E-commerce continues to take market share from traditional brick and mortar businesses, there are few choices left for managers apart from migrating their sales online. While the topic of online adoption has been studied extensively, this thesis attempts to investigate one of the major drivers of complexity within the industry - the role of structured product data. READ MORE

4. 13. Value co-creation through interaction : The how’s and why’s of B2B e-commerce

   University essay from Karlstads universitet/Fakulteten för hälsa, natur- och teknikvetenskap (from 2013)

   Author : Jonathan Andrén; Daniel Sjöberg; [2020]
   Keywords : value creation; value co-creation; B2B e-commerce; interaction; värdeskapande; värdesamskapande; B2B e-handel; interaktion;

   Abstract : Today, manufacturing firms have started using e-commerce to sell their products and services online. The adoption of e-commerce has made it possible to move the interaction that has traditionally been made between a salesperson and customer through telephone or e-mail, towards making transactions online. READ MORE

5. 14. Mukbang Influencers: Online eating becomes a new marketing strategy : A case study of small sized firms in China’s food industry

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Greta Babenskaite; Mengyu Yang; [2019]
   Keywords : Web 3.0; Influencer marketing; Digital marketing; Mukbang; Parasocial relationship; Influencer endorsement; Online eating;

   Abstract : Mukbang is a Korean word for ‘eating livestream’. As an emerging sub-genre of internet influencers, Mukbang influencers has become the marketing tool for some firms recently. In this paper, we will conduct a case study of small sized e-commerce firms in China’s food industry. READ MORE

6. 15. Social commerce - A user-centered design approach

   University essay from Lunds universitet/Ergonomi och aerosolteknologi

   Author : Hampus Johansson; [2019]
   Keywords : user-centered design; social commerce; social commerce design; e-commerce; social media; Technology and Engineering;

   Abstract : Social commerce (s-commerce) is a new paradigm for electronic commerce (e- commerce) where sociability, such as reviews and forums, is introduced into the e-commerce context. Previous research point to s-commerce design as a topic that needs more research, and that creating user-centered s-commerce websites is cumbersome and a hindrance for s-commerce adoption. READ MORE