Essays about: "advantage of advertisement"
Showing result 11 - 15 of 19 essays containing the words advantage of advertisement.
-
11. Attracting Lifestyles
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Companies who invest in marketing activities in order to create a competitive advantage are said to have a value-expressive product or brand. To be persuasive and gain a positive brand attitude advertisements of these brands must appeal to consumers Ideal Self-Identity. This is referred to as an advertisement being self-congruent. READ MORE
-
12. ZoneDeals! : An innovative way of providing offers
University essay from Avdelningen för informations- och kommunikationssystemAbstract : The project described in this thesis implements a position based offer system that allows the user to receive offers when they enter zonesspecified in a database. The goals associated with this project were: to find and evaluate products with similar functionalities and to design and implement a working prototype. READ MORE
-
13. Interactive Advertisements for Smart TV Devices Using Face Detection
University essay from Institutionen för datavetenskapAbstract : This thesis report details a project to extend the AdGateway product developed at Dohi Sweden with a framework that allows advertisers to create interactive advertisements. The key feature of this framework is to provide augmented reality capabilities by taking advantage of face recognition and webcams on smart TV systems. READ MORE
-
14. Creating Brand Awareness Through Event Marketing : The Off-Field Competition of Sportswear Companies in the Olympics
University essay from Akademin för hållbar samhälls- och teknikutvecklingAbstract : Date: May 30, 2012 University: Mälardalen University, Sweden Program: MIMA- International Marketing Course Name: Master Thesis (EFO705) Title: Creating Brand Awareness Through Event Marketing The Off-Field Competition of Sportswear Companies in the Olympics Authors: Laura Dolge and Malin Marmbrandt Purpose: The purpose of this paper is to research how companies are promoting themselves efficiently to increase brand awareness through advertisement in major sporting events, through viral marketing and athlete endorsement. Research Questions: Firstly: What are the major differences and similarities between the official and non-official sponsors and their marketing activities when creating brand awareness in sporting events? Secondly: How do official and non-official sponsoring companies increase brand awareness in sporting events through viral marketing activities? Thirdly: How do official and non-official sponsoring companies increase brand awareness in sporting events through athlete endorsement? Method: Data was collected with a qualitative multi-method approach that consists of observations of online social networks and media (netnography), and semi-structured interviews was applied. READ MORE
-
15. Copyright in Social Media : A Preparatory Study in Access to Protected YouTube Clips
University essay from IHH, Redovisning och RättsvetenskapAbstract : Social media, such as YouTube, contain different types of information provided by the users. Because of the popularity and ability to reach out to others, coprorations might want to use this information in its advertising. However, some of the information is copyright protected works. READ MORE
