Essays about: "advantage of advertisement"

Showing result 6 - 10 of 19 essays containing the words advantage of advertisement.

  1. 6. Are organisations what they wear?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Sophia Werne; Ebba Stålhem; [2016]
    Keywords : Signaling; Recruitment advertising; Brand attitude; Application intent; Nonconformity;

    Abstract : The world of recruiting has in the past decades undergone major, irreversible, changes. The effects of these changes crystallize out into expanded demands of worker knowledge, skills, capabilities and a great number of other characteristics that organisations now require of their applicants and current employees. READ MORE

  3. 7. Product Placement on Social Media : a study on how Generation Y's brand perception and purchase intention are influenced

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Lisa Gageler; Jolien van der Schee; [2016]
    Keywords : Brand Perception; Consumer Behavior; Generation Y Millennials; Product Placement; Purchase Intention; Social Media;

    Abstract : With increasing restrictions, saturated advertisement markets and advanced technology, the conditions of the communication politics have significantly changed and outdated the classical instruments. In order to bypass these developments, marketers started to strategically promote their products through appearances in movies and television than through conventional commercial spots. READ MORE

  4. 8. Eco-Friendliness As A University Choice Factor : A Study Of Swedish Students’ Attraction Towards Linköping University

    University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Author : Hesam Jafaei; Manon Lespinasse; [2015]
    Keywords : Linköping University; University Social Responsibility; USR; Ecofriendliness; Corporate Social Responsibility; CSR; Public Sector; Attractiveness; Higher Education; Sweden; University choice; Impact;

    Abstract : The purpose of this paper is to examine the relationship between eco-friendliness as part of University Social Responsibility (USR) and the impact it has on students and their attraction towards a university. Previous research have so far not investigated on such a connection due to a general focus on the private sector, companies and therefore Corporate Social Responsibility (CSR). READ MORE

  5. 9. Design and Implementation of NFC-based gym mobile app

    University essay from Linköpings universitet/Institutionen för datavetenskap

    Author : Mikael Malmström; [2015]
    Keywords : Near Field Communication; Application Development; PhoneGap; Multi-platform;

    Abstract : This report investigates the technical and economic viability of introducing a Near Field Communication (NFC) client system in a gym environment. The system aims to aid the customers with logging their workout, retrieving information regarding exercises as well as enhancing the attendance control for both staff and customers. READ MORE

  6. 10. Functional Food : A study of consumer attitudes towards functional foods in Sweden

    University essay from Institutionen för marknadsföring (MF)

    Author : Jesper Somehagen; Charlton Holmes; Rashed Saleh; [2013]
    Keywords : Attitudes; Consumer attitudes; Functional foods; Consumer behaviour;

    Abstract : During the last few decades the interest and demand for both healthy food and different beverages has increased the interest for healthy food and it is expected to continue increasing in the future. A strong reason for this is the desire among more and more people to live healthy and long lives. READ MORE