Essays about: "advertising free sample"

Found 2 essays containing the words advertising free sample.

1. 1. Free on the Web! : The profitability of a radical price

   University essay from Företagsekonomiska institutionen

   Author : Erik Luhr; Markus Herrmann; [2009]
   Keywords : Free Business Models; Digital Free; Three Party Markets; Advertising; Internet; Search Engine; Social Network; Community; Net Income; Valuation; P E ratio; dot-com companies; Chris Anderson;

   Abstract : This thesis examines companies offering their services for free to Internet users, byemploying digital free business models. As a framework Chris Anderson’s classificationsof “free” business models are used. A sample of eleven companies that provide “free”services was selected and divided into four groups. READ MORE

3. 2. Evening Tabloids : Enhancing Brand Equity Through Extensions in Alternative Media Channels

   University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Author : Staffan Kollander; Carl Lejon; [2007]
   Keywords : Marketing; media; evening tabloids; branding; brand equity;

   Abstract : Introduction: The evening tabloids in Sweden have been going through a change towards moving into alternative media channels during the last decades. It is essential to capitalize on the evening tabloids strong brands in order to enhance growth and to stay in the top of the tough competition. READ MORE