Essays about: "advertising industry questionnaire"

Showing result 1 - 5 of 16 essays containing the words advertising industry questionnaire.

1. 1. IT security : Education, Knowledge and Awareness

   University essay from Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

   Author : Ellinor Schiöld; Sanna Andersson; [2022]
   Keywords : IT security; IT security education; IT security knowledge; IT security awareness; IT security measures; employees; insider threats; human factor;

   Abstract : IT systems that contain large volumes of information are today extremely valuable to organizations. As the IT systems grow bigger, more challenges are emerging, vulnerability increases and control decreases. READ MORE

3. 2. Instagram Influencers Impact on Customers' Intention on Purchasing Perfume

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : My Bui; Anh Tran; [2022]
   Keywords : purchase intention; influencer marketing; celebrity endorsements; source credibility; social media influencer; Instagram;

   Abstract : Background: Celebrity endorsements is a marketing strategy that has been long used bymarketers to strengthen brands' reputations. Nowadays, due to the fast growth of socialmedia, number of people using social media increase day-by-day. Hence, the use of digitalplatforms as marketing channel has increasing. READ MORE

4. 3. Is Sexism in Advertising really Necessary? : A quantitative study about Women's Attitudes towards Quality Attributes within the Female Fast Fashion Industry

   University essay from Karlstads universitet/Fakulteten för humaniora och samhällsvetenskap (from 2013)

   Author : Frida Nyström; Mimmi Forsberg; [2020]
   Keywords : Advertising; Sexism; Quality Attributes; Fashion; Kano; Objectification; Femvertising; Gender Stereotypes; Gender; Sex; Female Fast Fashion Industry;

   Abstract : Advertising is constantly surrounding us in different shapes, meaning that companies need to stand out in order to invoke people's attention. Advertising reflects the society's current norms which means that the media and society's values affect each other (Fagerström & Nilsson, 2008). READ MORE

5. 4. What do consumers say? : Exploring Consumers' Opinion on Femvertising in Fashion

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Anjali Acharya; Lycke Ristimäki; [2019]
   Keywords : femvertising; consumer opinion; fashion advertising; social effects; feminism; gender role;

   Abstract : Fashion advertising has long been repudiated for fostering narrow and stereotypical imagery of women. Today consumers demand advertisements to be inclusive and real in their portrayals. READ MORE

6. 5. Online Behavioral Advertising : A Study of Privacy Concerns and Coping Behavior for Students in Sweden

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Nils Bure; Axel Pahne; [2019]
   Keywords : Online behavioral advertising; privacy concern; privacy violation; advertising avoidance; advertising acceptance; students; advertising; privacy;

   Abstract : During recent years, the global digital transformation has led to changes in the advertising industry, where advertisers use new strategies to reach customers to advertise their products and services. Online behavioral advertising emerged as a new advertising process, which allowed companies to collect and use online behavior to create tailored personalized advertisements. READ MORE