Essays about: "ambassador program"

Found 5 essays containing the words ambassador program.

  1. 1. Aligning Two Perspectives : A Case Study on how EF can Develop the Internal Marketing with their Brand Ambassadors

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Nellie Sjösten; Lisa Ullman; [2023]
    Keywords : ;

    Abstract : Internal marketing is crucial for the company's employees to make the business more successful. One appliance to prosper the business is through brand ambassadors. Using brand ambassadors, the company can increase its trust, brand image, and more essential segments. READ MORE

  3. 2. Games for Change : Exploring the Effects of the Game Climate Fresk at Schneider Electric and the Climate Engagement Potential for Employees

    University essay from KTH/Lärande

    Author : Björn Nordin; Martin Wahlström; [2022]
    Keywords : Pro climate behaviour; Value-action gap; Climate ambassador; Behavioural change; Attitude change; Self- and Collective efficacy; Climate change education; Corporate climate action; Klimatpositivt beteende; Value-action gap; Klimatambassadör; Beteendeförändring; Attitydförändring; Själv- och kollektiv förmåga; Klimatutbildning; Corporate climate action;

    Abstract : Climate change creates an urgency for action to be taken at government, corporate and individual level. Changing behaviours is a necessity to meet the global temperature goal of 2 °C increase, and companies have a significant role to play in this transformation. To change these behaviours, a change needs to happen in both attitudes and actions. READ MORE

  4. 3. A Comparative Analysis of Sweden’s Humanitarian Aid between the 1970s and today : A Case Study of Ethiopia

    University essay from Uppsala universitet/Teologiska institutionen

    Author : Victoria Warkander; [2021]
    Keywords : neutrality; strategy; Ethiopia; Sweden; humanitarian aid; liberalism; realism;

    Abstract : Ethiopia was one of the first two countries that Sweden gave humanitarian aid to. In this thesis, Ethiopia is used as a case study to understand how the strategy of Sweden’s humanitarian aid has changed over the past fifty-years. READ MORE

  5. 4. Internal marketing through gamification : A qualitative study on the influence of game elements within an app on internal marketing activities

    University essay from Umeå universitet/Företagsekonomi

    Author : Alf Grönvall; Axel Holmner Härgestam; [2019]
    Keywords : Internal marketing; through; gamification; A qualitative study on the influence of; game elements; within an app on; internal marketing activities;

    Abstract : AbstractThe subject of gamification is a relatively new and novel concept when it comes to stimulating behavior. Gamification is the use of game elements in a non-game context. Gamification is a tool that can motivate people to engage with activities related to health, education and personal productivity. READ MORE

  6. 5. How to attract new audiences

    University essay from Göteborgs universitet/Högskolan för scen och musik

    Author : Beatrice Seyzeriat; [2011-09-22]
    Keywords : beatrice; seyzeriat; attract; new; audience; göteborgs symfoniker; ambassador program; claassical music; el sistema; school concerts;

    Abstract : What can be done to attract new audiences to cultural institutions? This thesis explains how a cultural institution can take measures to increase audience numbers and attract new listeners. With Gothenburg Symphony Orchestra as an example I try to review who are today's concert-goers and why classical music may or may not be popular in the society. READ MORE