Essays about: "attitude and perception"

Showing result 6 - 10 of 254 essays containing the words attitude and perception.

  1. 6. Beyond the Target Market : Investigating the Impact of Brand Activism on Brand Authenticity and Attitude in Non-Targeted Markets

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Tomke D'Souza; [2023]
    Keywords : Brand Activism; Brand Authenticity; Brand Attitude; Hyperconnectivity; Non-Target Markets;

    Abstract : Nowadays, people around the world are connected through social networks. This hyperconnectivity implies that companies need to think about the perceptions and opinions of consumers who were not directly targeted by a campaign. READ MORE

  3. 7. A study on consumer perception of clothes repair and opportunities for brand intervention

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Hai Ly Pham; Ankita Kanjilal; [2023]
    Keywords : repair; clothing; circular economy; consumer behaviour; brand intervention;

    Abstract : Repairing is one of the alternative business alternatives at the end-of-life phase of clothing, that is seen to be a potential solution for the biggest challenge that the fashion industry faces today - waste. The purpose of this research is to extend our collective understanding of consumers’ value in clothes that lead to their willingness to keep a garment in use for longer. READ MORE

  4. 8. Kulturljudzon Sofielund, Malmö: : a study on the residents’ auditory perception

    University essay from SLU/Dept. of People and Society

    Author : Amanda Schmidt; [2023]
    Keywords : noise perception; soundscape; kulturljudzon; mixed-use city; urban environment; landscape architecture; environmental psychology;

    Abstract : To become better at planning vibrant mixed-use cities, we need to know more about soundscapes and noise perception in urban environments. The development towards culture being pushed out from the cities lead to the creation of a kulturljudzon in Malmö, where culture and industry sounds are allowed to exist almost unrestricted. READ MORE

  5. 9. ENERGY LITERACY AND BEHAVIOR AMONG UNIVERSITY STUDENTS. THE CASE OF UPPSALA UNIVERSITY, CAMPUS GOTLAND.

    University essay from Uppsala universitet/Institutionen för geovetenskaper

    Author : Alma Alafandy; [2023]
    Keywords : Energy literacy; affective literacy; cognitive literacy; behavioral literacy;

    Abstract : Energy is one of the most critical elements that support societies in the modern world. As with anything else, energy is a limited resource, and saving it is essential for a fossil-free future where one is aware of their energy consumption and knows what is needed to save it. READ MORE

  6. 10. Genetically Modified Food - Curse or Blessing? : Decisive factors influencing consumers behavior

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Sina Brinkmeier; Jule Persson; [2023]
    Keywords : genetically modified food; theory of planned behavior; consumer behavior; decisive factor;

    Abstract : Genetically modified (GM) food could be a solution to secure the world’s food supply, whichis in jeopardy due to the ongoing climate crisis. Thus, it is of great importance that consumerswould be willing to consume this type of food. READ MORE