Essays about: "behavior attitude analysis"

Showing result 11 - 15 of 113 essays containing the words behavior attitude analysis.

1. 11. Indian consumers' Purchase Intentions and Behavior : A Qualitative study on sustainable second-hand fashion consumptions

   University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

   Author : Kesavan Madhavan; [2022]
   Keywords : Consumer behavior; Second-hand shopping; Purchase Intentions; Theory of Planned Behavior; sustainable consumption; fashion resale industry;

   Abstract : Recent years have witnessed growing consumer interest in sustainable fashion and circular economy trends that focus on the make, use, and recycling. In several developed countries, consumers are more willing towards second-hand consumption. In India, the consumer attitude towards second-hand shopping has been slightly negative for several reasons. READ MORE

3. 12. There is a Want to Shop Sustainably, but a Need to Order Conveniently. : An analysis of generations X and Z, and their outlook on environmental factors and returns within e-commerce.

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Hanna Gärdhagen; Gustav Hellberg; Melker Lundström; [2022]
   Keywords : Sustainability; Returns; Returns Management; Consumer Behavior; E-commerce;

   Abstract : Background: During the Covid-19 pandemic, there was a boom in the growing market of e-commerce in Sweden,driving change in consumer behavior online. Competition between companies led to more lenient return policies, which also brings an increased probability of return. READ MORE

4. 13. Consumers' involvement of online luxury purchases

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Rubar Onursal; Nor Reda; [2022]
   Keywords : Online luxury; Consumer behavior; Theory of planned behavior; Different generational cohorts.;

   Abstract : ABSTRACT  Date: 2022-06-01 Level: Master thesis in Business Administration, 15 cr  Institution: School of Business, Society and Engineering, Mälardalen University  Authors:   Nor Reda  Rubar Onursal Title: Consumers’ involvement of online luxury purchases Supervisor: Stylianos Papaioannou  Keywords: Online luxury, Consumer behavior, Theory of planned behavior, Different generational cohorts. Research questions: What factors influence consumers’ involvement of luxury purchases online?  Purpose: The purpose of this study is to examine the identified gap in regards to online purchases of luxury goods in the context of cars and how it in turn may influence consumers’ involvement. READ MORE

5. 14. Online Users’ Attitude Towards Web Tracking & Its Potential Effects On Future Web Analytics Tools

   University essay from Blekinge Tekniska Högskola/Institutionen för programvaruteknik

   Author : Ida Lam; Mathilda Börtz; [2022]
   Keywords : web tracking; web analytics; online users; online ethics;

   Abstract : The topic of the thesis was proposed by the company X. The purpose of the thesis is to gather an understanding of how online users perceive web tracking and web analytics. READ MORE

6. 15. Examining the impact of social media influencer’s credibility dimensions on consumer behavior

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : ANA HUSSAIN; ZAHID ALI; [2022]
   Keywords : Social media platforms; social media influencers; social media influencer marketing; trustworthiness; expertise; attractiveness; followers’ loyalty to the influencers; purchase intention; attitude toward the brand.;

   Abstract : Purpose: The study aims to explore the effects of social media influencers' credibilitydimensions (attractiveness, trustworthiness, and expertise) on consumer behavior (purchase intention and attitude towards the brand) while considering the followers' loyalty as the mediating variable in the fashion industry.Theoretical approach: The proposed conceptual model of the study is based on assumptions of source credibility theory and theoretical reasonings provided in the previous literature related to social media influencer marketing. READ MORE