Essays about: "behavior attitude analysis"

Showing result 21 - 25 of 113 essays containing the words behavior attitude analysis.

1. 21. Generation Z as Influencers of Today andCustomers of the Future : A quantitative study based on the Theory of Planned Behavior Model with the context of High Involvement Products and the New-Car Market

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Henrik Alexander Wendt; Hiva Farhadi; [2022]
   Keywords : E-commerce; Customer Experience In Online Shopping; Generation Z; Consumer Behavior Toward Online Shopping; High Involvement Products; New-Car Market;

   Abstract : Purpose: The purpose of the paper is to find solutions to increase the purchase intention of HIP’s and encourage Generation Z to influence todays’ customers to buy online as well as to purchase in future online when they become relevant customers in the new-car market, and to enable car manufacturers to use the potential of increased margins and sales, of online shopping in the car industry. Design/Methodology/Approach: The structure was followed by a deductive approach. READ MORE

3. 22. Framing Russia : A Comparative Case Study of Public Opinion’s Influence on Foreign Policy in Zambia and Tanzania

   University essay from Uppsala universitet/Statsvetenskapliga institutionen

   Author : Agnes Rocksén; [2022]
   Keywords : public opinion; Zambia; Tanzania; Russia-Africa relations; foreign policy process; frame theory;

   Abstract : Previous research has found that voting behavior in the United Nations General Assembly (UNGA) can be an expression of ideological alignment or distancing from the Western or non-Western bloc. This paper investigates whether the domestic attitude towards Russia influenced the voting behavior of Zambia and Tanzania, voting on resolutions in UNGA condemning Russia’s aggression against Ukraine in 2014 and 2022 respectively. READ MORE

4. 23. Millennial's fashion buying behavior from Buy Now, Pay Later perspective : A study of Buy Now, Pay Later (BNPL) and its influence on millennials buying behavior andconsumption when mobile shopping

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Aiman Khan; Abang Vilary Mbanyi; [2022]
   Keywords : BNPL; Millennials; Fashion; Overconsumption; Sustainability; online shopping;

   Abstract : This study aims at examining BNPL's influence on millennials buying behavior on fashion products and how it affects their consumption of apparel. As BNPL increasingly gains ground in e-commerce as a payment method, that is highly used because of the kind of functionality it provides to both brands and consumers in particular. READ MORE

5. 24. Is it time for a Social Media Detox? Understanding the journey of intermittent discontinuance of Instagram among Gen Y

   University essay from

   Author : Matiena Marie Scheppe; Anna Luise Seiffen; [2022]
   Keywords : Generation Y; Instagram; Intermittent Discontinuance; Journey; Social Media; Social Media Detox;

   Abstract : Background: Even though the use of social media is one of the most popular activities of our time a decline in the number of active users can be observed at present. Users discontinue using social media platforms temporarily or stop the usage permanently. READ MORE

6. 25. Investor Behavior in the cryptocurrency market : A quantitative study investigating individual investors’ adoption intention to Bitcoin in the cryptocurrency market

   University essay from Umeå universitet/Företagsekonomi

   Author : Linh Bui; [2022]
   Keywords : Cryptocurrency; Bitcoin; Adoption Intention; Behavioral Finance; Technological Acceptance Model; OLS; Herding behavior;

   Abstract : Background: The emerging cryptocurrency market becomes more and more recognized around the globe. Therefore, it has become of great interest to policymakers, institutional investors, and individual investors. The new encrypted blockchain technology offers individual investors contemporary opportunities to invest contrary to traditional means. READ MORE