Essays about: "body shop csr"
Found 4 essays containing the words body shop csr.
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1. Corporate Social Responsibility : A genuine comittment or just good adverising
University essay from Uppsala universitet/Teologiska institutionenAbstract : The importance of corporate social responsibility (hereinafter referred to as CSR) is on the rise, and more and more companies are engaging in activities such as cause-related marketing, employee volunteering and/or corporate philanthropy, commonly referred to CSR programmes. More than 80 % of Fortune 500 companies deal with CSR issues in the United States. READ MORE
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2. Företags sociala ansvar och deras varumärkesidentiteter : en studie kring hur tre företag använder CSR för att påverka sina varumärken
University essay from SLU/Dept. of EconomicsAbstract : Dagens konsumenter efterfrågar i allt större utsträckning företagens engagemang gentemot miljö och samhälle. För vissa är Corporate Social Responsibility, CSR, ett krav för att konsumera en tjänst eller produkt. Verksamheter som arbetar med CSR kan stärka sina varumärken samt differentiera sig mot konkurrenterna i branschen. READ MORE
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3. Understanding Green Marketing with Marketing Mix : a case study on The Body Shop
University essay from Avdelningen för ekonomiAbstract : Aim: The purpose of the study is to investigate how a company blends its greenness sense into their marketing mix and marketing strategy and the response from the customers toward corresponding aspects. Method: A case study was adopted. READ MORE
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4. Corporate Social Responsibility in Branding : A Study of The Body Shop's Visitor's Attitudes and Purchase Decisions
University essay from Handelshögskolan vid Umeå universitetAbstract : Title Corporate Social Responsibility in Branding - A study of The Body Shop's visitors' attitudes and purchase decisions Authors Sara Lundgren El-Salhy & Amanda Lundmark Seminar Date 2009-06-02 Level C-level Thesis Tutor Malin Näsholm Keywords CSR, The Body Shop, Corporate Identity, Corporate Image, Associations, Attitudes, Purchase Decision Problem Previous research suggests that by using well known CSR as a branding tool, companies can create positive consumer attitudes, and these attitudes are assumed to lead to positive purchase decisions. This study aims to test this connection, when CSR is well known, by answering the following problem question: What are the opinions and attitudes among The Body Shop Umeå's visitors towards The Body Shop and CSR, and how do they perceive the company regarding CSR? Are their purchase decisions affected by these opinions and attitudes? Purpose To explore the importance of a well-known CSR; to find what attitudes consumers have towards CSR and a company with well-known CSR, and to look at these attitudes' relation to the consumers' purchase decision. READ MORE
