Essays about: "brand DNA"

Showing result 1 - 5 of 8 essays containing the words brand DNA.

  1. 1. CSR EMBEDDED IN THE CORPORATE DNA : A QUALITATIVE CASE STUDY OF CSR-BRANDING AND SUSTAINABILITY REPORTING WITHIN A NORDIC MULTI-BRAND ORGANIZATION IN THE BEAUTY INDUSTRY

    University essay from Umeå universitet/Företagsekonomi

    Author : Emelie Rantatalo; Linda Jonsson; [2023]
    Keywords : corporate social responsibility; corporate branding; CSR- branding; sustainability reporting; stakeholders;

    Abstract : CSR-branding has gained recognition and promotes organizations to incorporate CSRinitiatives into their branding strategies. Conversely, executing an effective CSR-brandingstrategy presents challenges such as aligning relevant initiatives with the corporate brand,assessing internal resources, and engaging external stakeholders. READ MORE

  3. 2. Design Guide and Application

    University essay from Jönköping University/JTH, Industridesign; Jönköping University/JTH, Produktionsutveckling

    Author : Eklund Patrik; [2022]
    Keywords : Design; Industrial design; Design Guide; Cocktail bar; Product development; Design language; Ice-storage; Brand DNA; Speed rack; Design; Industridesign; Designguide; Cocktailbar; Produkt utveckling; Ishink;

    Abstract : This thesis is a two-part project, where the first part is to find out what a design guide is,what it should contain and make a suggestion for one that fits Röshults design language.A design guide contains information that can help a designer follow a company’s designlanguage when developing a new product. READ MORE

  4. 3. Motivations for setting science-based targets for environmental impacts in eight Swedish sustainability frontrunner companies

    University essay from Stockholms universitet/Institutionen för biologisk grundutbildning (BIG); Stockholms universitet/Stockholm Resilience Centre

    Author : Ylva Skoogh; [2022]
    Keywords : Motivations; science-based targets; Science-Based Targets Initiative; SBTi; Science-Based Targets Network; SBTN; environmental impacts; Sweden; Swedish companies; Planetary boundaries framework; culture; values of people and companies;

    Abstract : The aim of this study was to find out if, how and in particular why companies are setting science-based goals and targets related to the Planetary boundaries framework (PBs), the Science-Based Target initiative (SBTi) and the Science-Based Targets Network (SBTN) guidelines, or science-based targets more broadly, for environmental impacts. A sub-question was what role culture, in particular values of people and companies, might play for that. READ MORE

  5. 4. Analysing Non-Desired Output Data from High Throughput Sequencers for the Identification of the Source of Contamination

    University essay from KTH/Proteinvetenskap

    Author : Mayra Guadalupe Martinez Maldonado; [2022]
    Keywords : high-throughput sequencing; metagenomics; MGI; contamination; molecular barcode; högkapacitetssekvensering; metagenomik; MGI; kontaminering; DNA-streckkod;

    Abstract : High-throughput Sequencing (HTS)-tekniker fortsätter att utvecklas snabbt, vilket ökar genomströmningen och minskar sannolikheten för fel. MGI Tech Co., Ltd. (MGI) är ett ledande HTS-varumärke som använder DNBSEQ-teknologi och finns i Center for Translational Microbiome (CTMR). READ MORE

  6. 5. The Power of Innovation : Exploring Innovativeness and its Influence on Brand Loyalty in a Saturated Market through the Eyes of Generation Y

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Lovisa Andreasson; Michaela Ek Berglund; Alice Svensson; [2018]
    Keywords : Innovation; Marketing Innovation; Brand loyalty; Generation Y; Red Bull; Saturated Markets; Low-Involvement Products;

    Abstract : Problem Saturated markets are known to be competitive, with a wide selection of alternatives. In a saturated market is essential to differentiate a brand to compete in a market. Therefore, innovation has become a central part of a brand’s DNA when developing strategies, such as product evolvement and marketing. READ MORE