Essays about: "brand as a literature review"
Showing result 11 - 15 of 156 essays containing the words brand as a literature review.
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11. Evaluation of load distribution on ballasted reinforced concrete railway trough bridges
University essay from Luleå tekniska universitet/Byggkonstruktion och brandAbstract : A significant portion of the reinforced concrete railway bridges in Sweden are reaching their designed lifespan and are scheduled to be demolished and replaced in the upcoming years. To limit the econom-icand environmental impact related to the replacement of existing railway infrastructure, a comprehen-siveevaluation of their capacity is required with the aim of extending its lifespan. READ MORE
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12. Shifting Gears: Entering the Automotive Vertical
University essay from Lunds universitet/InnovationsteknikAbstract : Tradera, Sweden's leading online marketplace for circular consumption, is considering entering the online automotive advertising market in Sweden as a new vertical to diversify its business. This thesis aims to determine if Tradera should enter the online automotive advertising market and to propose a strategic roadmap for entry if it is determined to be beneficial. READ MORE
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13. Turning Consumers into Supporters: Understanding Loyalty Through Football Teams
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: The purpose of this paper is to examine the fans’ perspective of sport team loyalty and the reasons why brand loyalty is extremely high within sports. Methodology: This paper uses a qualitative research method with both primary data and secondary data. READ MORE
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14. Finding the Perfect Fit : A Study of Person-Organisation Fit Between Generation Z and Employers
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : This thesis explores the conditions for perception of a person-organisation (P-O) fit between Generation Z (Gen Z) and employers in a talent acquisition context. The study is based on the presumption that the perception the candidate gets of the employer is based on the employer’s brand and vice versa. READ MORE
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15. Role of Social Media Presence for Thriving in and Improvement of Brand Awareness in the Fashion Industry of Sweden
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälleAbstract : Purpose: The purpose of this study was to examine the role of social media presence in thriving in and increasing brand awareness in the fashion retail industry of Sweden. The study investigates how social media usage affects brand awareness in the fashion industry of Sweden. READ MORE