Essays about: "brand partnerships"

Showing result 16 - 20 of 25 essays containing the words brand partnerships.

  1. 16. Celebpreneurship : The Evolvement of Entrepreneurship through Celebrification

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Burak Celebi; Markus Schumacher; Matthias Hunz; [2016]
    Keywords : Celebpreneurship Celebrity Entrepreneurship Celebrification Effectuation Causation Online Networks Capitals Bloggers Case Study Observational Research;

    Abstract : This study investigates and aims to capture a new phenomenon: “celebpreneurship”, a new form of entrepreneurship emerged through the celebrification process. Where ordinary individuals transform into celebrities, and become entrepreneurial when they reach certain amount of “well-knowness”, in order to monetize their activities. READ MORE

  3. 17. The building of a value based chain : case study of a global, FSC- and Fairtrade certified sawn wood value chain

    University essay from SLU/Dept. of Economics

    Author : Frida Magnusson; [2015]
    Keywords : Chile; collaborations; Fairtrade; forest products; FSC; functioning; sawn wood; structure; value based; value chain;

    Abstract : The next frontier of value creation for businesses may lie in finding ways to combine economical, social and environmental sustainability to preserve and protect natural resources. Nowadays, incorporation of sustainability values in core operations is not only seen as a part of sustainable development, but also as a successful strategy for companies. READ MORE

  4. 18. They made a career with their opinions: An exploratory study of reader perception of credibility of high-status bloggers

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Suzanne Anita Julie Lindquist; [2015]
    Keywords : source credibility theory; career blogger; credibility; trust; Social Sciences;

    Abstract : The 21st century has developed so quickly digitally that information spreads so quickly through e-word-of-mouth. To effectively communicate, companies have to find a way to spread their own messages in a fast, unique way to entice their publics. READ MORE

  5. 19. Var unik! : en litteraturstudie kring stadsprofilering som verktyg vid stadsplanering

    University essay from SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)

    Author : Elsa Karlberg; Ylva Hartman Magnusson; [2014]
    Keywords : kommodifiering; entreprenöriellt styre; gentrifiering; Malmö stad; Citytunneln; stadsprofilering; den kreativa klassen;

    Abstract : Denna uppsats behandlar hur städer styrs och marknadsförs idag och vilka konsekvenser detta får för stadens invånare. Ambitionen är att synliggöra maktdiskurser bakom stadsplanering, i ett globalt och lokalt sammanhang. En ökad förståelse för stadsutvecklingsprocesser kan bidra till en demokratisering av desamma. READ MORE

  6. 20. A quantitative study on foregin students' application intention: The effects of social media, word-of-mouth, reputation, partnerships and brand image

    University essay from Umeå universitet/Företagsekonomi

    Author : Liu Zehua; Saidi Sheikha M.; [2014]
    Keywords : ;

    Abstract : .... READ MORE