Essays about: "brand partnerships"

Showing result 21 - 25 of 25 essays containing the words brand partnerships.

  1. 21. Developing new business strategies in a changing TV-industry

    University essay from Lunds universitet/Produktionsekonomi

    Author : Willem Sundblad; Joakim Twetman; [2013]
    Keywords : OTT-video; Product Bundling; Content Owners; Technology and Engineering;

    Abstract : Problem Definition The TV landscape is changing, with technological progress the industry is moving to become a more personalised experience, where the consumer can choose what to watch and when. The entrance of on-demand video services and piracy are rewriting the way people consume their favourite series and movies, which opens up a new market with new opportunities. READ MORE

  3. 22. Branding for Start-ups: A case Study of Spotify

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Alberto Pietrobon; Yu Dai; [2012]
    Keywords : Start-ups; corporate branding; brand equity; brand awareness; brand image; brand association; co-branding strategy; Spotify;

    Abstract : Purpose - The purpose of this research is to explore if there is a viable way for a newly brand to speed up the process of creating and acquiring the brand equity. Since branding is a very broad area, we narrow the research down to brand alliance for startups. READ MORE

  4. 23. Regional Destination Branding : A Qualitative Study of the Branding Practices in Three Swedish Regions

    University essay from Ekonomihögskolan, ELNU

    Author : Josefin Pucher; Karin Ljungberg; [2012]
    Keywords : Destination Branding; Stakeholder Management; Partnerships; Brand Architecture;

    Abstract : During the last decades, the tourism industry has become one of the fastest growing economic sectors in the world. The growth has in turn led to traditional marketing techniques such as branding being applied to places and destinations. READ MORE

  5. 24. CROSS-SECTOR PARTNERSHIP : COLLABORATION BETWEEN HUMANITARIAN ORGANIZATIONS AND THE PRIVATE SECTOR

    University essay from IHH, Marketing and Logistics

    Author : Kamal Mohammed; Nana Afua Boamah Gyimah; [2011]
    Keywords : Collaboration; Corporate Social Responsibility; Cross-Sector; Disaster; Humanitarian Organizations; Partnership; Philantropic; Private Sector;

    Abstract : Disasters can occur anywhere in the world and when they do, human lives as well as infrastructure are affected in diverse ways. The impact of disasters usually warrant an immediate response from aid agencies because human lives are at stake and that is where humanitarian logistics comes into play. READ MORE

  6. 25. An Analysis of Interreg Projects across Europe : A critical examination on the role of networks and the implementation of EU concepts

    University essay from Blekinge Tekniska Högskola/Sektionen för teknokultur, humaniora och samhällsbyggnad

    Author : Ian O Donnabháin; Julian Röpcke; [2007]
    Keywords : networks; sustainable development; cohesion; BalticMaster; EARD; regional; interreg; EU; concepts;

    Abstract : An Analysis of Interreg Projects across Europe A critical examination on the role of networks and the implementation of EU concepts The intention of this thesis project was to get a deeper insight into the effect the European Union can have in the regions of Europe, in particular through the workings of the Interreg program. From study the theoretical concepts, we wished to discover how these concepts were practically implemented through different projects and partnerships. READ MORE