Advanced search

Showing result 1 - 5 of 9 essays matching the above criteria.

1. 1. Corporate Involvement in Charitable Engagements : Exploring the Dynamics of Corporate-Charity Collaborators

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Mikaela Jansson; Katarina Ölander Gür; [2023]
   Keywords : CSR; corporate-charity collaborations; sustainability reporting; charitable engagements;

   Abstract : In today's business environment, organizations are expected to engage in Corporate Social Responsibility (CSR), which involves balancing their economic success with positive social and environmental impact. Collaborating with charitable organizations can be a way for companies to engage in socially responsible activities and given the increasing focus on CSR, there is a potential for an enhanced interaction between companies and charitable organizations. READ MORE

3. 2. The Brand Creation of an International Football Club

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Alexander Kokko; Johan Otterhed Bolin; Antoni Kaso; [2023]
   Keywords : Brand Creation; Football Club; Club Ownership; Sports Branding; Brand Identity; Corporate Brand Identity Matrix; Business and Economics;

   Abstract : Purpose - The purpose of this paper is to investigate and analyze the brand creation process employed by international football clubs in relation to their brand identity. Methodology - The methodology for this paper utilizes a qualitative research approach with a multiple case study of four different football clubs, in support of a literature review, and with a proposed theoretical brand identity framework applied to the cases. READ MORE

4. 3. Främja

   University essay from Lunds universitet/Industridesign

   Author : Erik Lif; [2021]
   Keywords : Backpack; Children; Outdoor; Nature; Tretorn; Arts and Architecture;

   Abstract : In the hectic and stressful climate of our more or less urbanized lives, it can be easy to neglect our surroundings and forget about our origins. The experiences and knowledge that is obtained from nature is a thing of absence in more and more people’s lives. READ MORE

5. 4. Sustainability and Corporate Branding: shotgun wedding or match made in heaven?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Roosmarijn Morgans; Teodora Hertanu; [2021]
   Keywords : Sustainability; Corporate Branding; Internal Communication; Employees; Business and Economics;

   Abstract : Purpose: The purpose of this thesis is to gain a better understanding of the interplay between sustainability and corporate branding internally in organisations. By studying how internal communication contributes to the employees’ perception of these concepts, we aspire for this research to result in a greater comprehension of the role of internal communication in relation to sustainability and corporate branding. READ MORE

6. 5. Pride and Prejudice: a study on the various types of consumer-brand relationships that brand activism campaigns form

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Zinar Omar; Sarah Jørgensen; [2020]
   Keywords : Brand Activism; Marketing; Consumer-brand relationship; Societal issues; Political debates; Business and Economics;

   Abstract : Title: ​Pride and Prejudice: a study on the various types of consumer-brand relationships that brand activism campaigns form. Date of the seminar: ​5th June 2020 Course: ​BUSN39 Degree Project in Global Marketing Authors: ​Sarah Jørgensen and Zinar Omar Supervisor: ​Peter Svensson Keywords: ​Brand Activism, Marketing, Consumer-brand relationship, Societal issues, Political debates Purpose: ​The purpose of this study was to understand which types of consumer-brand relationships brand activism campaigns form. READ MORE