Essays about: "branding a destination"

Showing result 16 - 20 of 44 essays containing the words branding a destination.

  1. 16. Branding Helsingborg City for Domestic and International Students

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Hyunah Kim; [2019]
    Keywords : city branding; destination image; key attributes of the place image formation; student segment; students perceptions and experiences; service management; Business and Economics; Social Sciences;

    Abstract : The student group is an emerging target with high potential for both the service industry and municipalities. However, previous studies scrutinizing this segment have been limited despite its significance. READ MORE

  3. 17. Communication of intangible cultural assets on social media - A multiple case study about destination branding in Scandinavian countries

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Laura Caprioli; [2019]
    Keywords : Destination branding; Intangible cultural assets; Social media communication; Mediatization; Fika; Friluftsliv; Hygge; Social Sciences;

    Abstract : In a globalized, commercialized and mediatized world, destination management organizations (DMOs) promote cultural assets of the respective destinations to distinguish themselves, gain competitive advantage and attract potential tourists. Although literature acknowledges the role of culture for branding purposes, there is a lack of research about its intangible elements and how they are communicated. READ MORE

  4. 18. Coping with Overtourism: Redirecting tourism consumption through social media and the Internet

    University essay from Göteborgs universitet/Graduate School

    Author : Elin Eliasson; Karla Velasco; [2018-07-03]
    Keywords : overtourism; overcrowding; challenges; social media; place demarketing; place branding; place marketing; sustainability marketing;

    Abstract : With tourism being the largest industry in Europe and one of the fastest growing sectors, the importance of sustainable tourism consumption from an economic, social, cultural and environmental aspect is vital. A problem related to growing tourism is overcrowding, also known as overtourism; a relatively new phenomenon describing destinations where hosts or guests, residents or visitors are having the perception of there being too many tourists in one place. READ MORE

  5. 19. Nation Branding Communication : A Case Study of the Brand Singapore

    University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

    Author : Ena Čalić; [2018]
    Keywords : nation branding; brand Singapore; nation branding communication; multimodal critical discourse analysis; re-orientalism;

    Abstract : Globalization has significantly reshaped communication trends that influence nation branding practices. Many studies examine the development of a nation and destination branding; however, little has been done to examining the planning processes and the selection of representative messages that nations choose to communicate through their individual brands. READ MORE

  6. 20. What can keep students in a city after completing their studies?

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Anna Belyaeva; Khaled Eleweisi; Valeriia Kozubenko; [2016]
    Keywords : Sweden; Växjö; City branding; LNU – Linnaeus University; Students; Satisfaction; Retention; Intention to switch;

    Abstract : Cities throughout Europe, including Växjö, a college city in the south of Sweden, have been developing and managing their city brands actively to attract young talents and students. Växjö has been a destination for students from Sweden and all over the world to study in Linnaeus University (LNU). READ MORE