Essays about: "branding a destination"

Showing result 6 - 10 of 44 essays containing the words branding a destination.

1. 6. The perceived value of place brand ecosystems : An exploratory research on tourist preferences

   University essay from Luleå tekniska universitet/Industriell ekonomi

   Author : Martin Nordström; [2022]
   Keywords : Place branding; Place brand ecosystems; Tourist preferences; Tourist perceptions;

   Abstract : In the pursuit of attracting more tourists in a market where competition is growing on a global scale, place branding has become increasingly more common. An underexplored alternative within the place branding literature is place brand ecosystems, and how they can create value for both the place brand itself as well as the tourists that travel there. READ MORE

3. 7. Projected experiences of a Hallmark Sport Event on social media and its contributions to Destination Image : Case study of visitors’ projections on Instagram while attending Svenska Skidspelen 2022 in Falun, Sweden

   University essay from Högskolan Dalarna/Institutionen för kultur och samhälle

   Author : Kristina Hansson; [2022]
   Keywords : Sport tourism; hallmark sport event; destination branding; destination image formation; social media;

   Abstract : Sport events are known to be strategically utilized to ‘sell’ the identity of its host destination. This since projections of and from the sport event can indirectly reflect elements symbolizing the destination, generating an image transfer process. READ MORE

4. 8. The shared future of the past : Heritage for place development in Västra Götaland

   University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

   Author : Sandra Stjernfeldt; [2021]
   Keywords : heritage; heritage development; destination development; cross-sector collaboration; regional utvecklingsstrategi; platsutveckling; Västra Götaland;

   Abstract : The purpose of this research was to investigate place development and the role of heritage in Västra Götaland, partially through the case of the destination island of Åstol. An overarching area of interest was how regional development and heritage may intertwine. READ MORE

5. 9. Impacts of a local community event on development of peripheral destination : Entrepreneurial perspective on Aldrei fór ég suður festival in Iceland

   University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

   Author : Alina Bavykina; [2021]
   Keywords : periphery; remoteness; peripheral destinations; tourism; events; festivals; event tourism; sustainable destination development; entrepreneurship; tourism management; rural development; collaboration; network; social capital; social embeddedness; sustainability; Iceland; Westfjords; Aldrei fór ég suður; Ísafjörður;

   Abstract : Remote communities stay vulnerable in the face of major socioeconomic challenges. Tourism is often seen as a way to stimulate local economies and increase attractiveness of peripheral destinations, while events are considered to be one of the tools to promote tourism. READ MORE

6. 10. Communicating Sustainable Nature-Based Tourism : A Mixed Method Approach to Investigate How Swedish Destination Marketing Organizations Promote Nature Destinations on Instagram

   University essay from Stockholms universitet/JMK

   Author : Franziska Ewigleben; [2020]
   Keywords : Sustainable Nature-Based Tourism; Instagram; Destination Marketing Organization; Social Marketing; Tourist Gaze; Environmental Psychology; Content Analysis; Semiotic Analysis; Sweden;

   Abstract : Around the globe, sensitive nature destinations suffer from media-mediated mass tourism. Especially, the social media network Instagram is often made responsible for these events as its emphasis on visuals is claimed to foster people’s ambition to reproduce photographs of themselves in the epic sceneries they see online. READ MORE