Essays about: "branding a destination"

Showing result 11 - 15 of 44 essays containing the words branding a destination.

1. 11. Regional Food Proucts in the Tourist Home Country. The Case of South Tyrol

   University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

   Author : Lukas Hans Walther Weyh; [2020]
   Keywords : sustainable destination development; marketing; south tyrol; sensory destination marketing; region branding; tourist loyalty; destination management; tourism; tourist relationship; branding;

   Abstract : This thesis investigates the relationship of regional food products in the tourist home country with destination marketing and management at the example of South Tyrol. South Tyrol was chosen as research area, because the 2 sectors have, on their own, a big standing in the region as well as a cooperate in many different ways. READ MORE

3. 12. Destination branding through local food products: The case of Südtirol / Alto Adige

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Edoardo Macelloni; Florian Felder; [2020]
   Keywords : Destination branding; food tourism; inverse country of origin; stakeholder collaboration; Südtirol Alto Adige; Business and Economics;

   Abstract : Title: Destination branding through local food products: The case of Südtirol / Alto Adige Date of the Seminar: 4th of June 2020 Course: BUSN39 Degree Project in Global Marketing Authors: Florian Felder & Edoardo Macelloni Supervisor: Tommy Shih Keywords: Destination branding, food tourism, inverse country of origin, stakeholder collaboration, Südtirol / Alto Adige Thesis purpose: The purpose of this thesis is to investigate the relationship between local food products and destinations. More specifically, this thesis aims to research how local food is used as a differentiating tool in destination branding. READ MORE

4. 13. Destination Branding : Focusing on Events Contribution on an Urban Level

   University essay from Södertörns högskola/Turismvetenskap

   Author : Henrietta Acheampong; [2020]
   Keywords : Branding; Destination; Stakeholders; Identity; Event; Cape Coast;

   Abstract : Today´s tourism sector is one of the fastest-growing sectors in the world and that has greatly influenced destinations. The recent development in the use of events to build, reinforce, and increase destination branding has received huge recognition. READ MORE

5. 14. Branding Helsingborg City for Domestic and International Students

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Hyunah Kim; [2019]
   Keywords : city branding; destination image; key attributes of the place image formation; student segment; students perceptions and experiences; service management; Social Sciences; Business and Economics;

   Abstract : The student group is an emerging target with high potential for both the service industry and municipalities. However, previous studies scrutinizing this segment have been limited despite its significance. READ MORE

6. 15. Destination Branding : A Qualitative Case Study of Local Stakeholders’ Practices in Mombasa, Kenya

   University essay from Södertörns högskola/Turismvetenskap

   Author : Sharon Mwamburi; [2019]
   Keywords : Branding; Identity; Mombasa; Stakeholders; Partnership;

   Abstract : The tourism industry is today the most powerful driver of economic growth and development. Globalization plays a big role in diminishing traveling barriers across the globe, which has led to increased competition between destinations to identify themselves and delineate how they want to be perceived by tourists. READ MORE