Essays about: "branding in india"

Found 5 essays containing the words branding in india.

  1. 1. From /færj/ to /rang/ : Strategies for textiles and colours for sustainable product design

    University essay from Linnéuniversitetet/Institutionen för design (DE)

    Author : Aniena Francis; [2022]
    Keywords : Product development branding strategy cultural value colour in india colour and textile;

    Abstract : Colour is used as a form of communication which represent ideas, feelings, and emotions. The possibility to use colour as a symbol for interpretations is endless. Colour represents different things in different part of the world and hence understanding the colour psychology is important in product design. READ MORE

  3. 2. Understanding the role of social networks in the process of internationalization

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Rakibul Islam; Suprim Timila; [2021]
    Keywords : Social Media; Social Networks; Effectual Internationalization; Strategic Alliances; Platform Communication; branding;

    Abstract : This thesis aims to explore the role of social network in the international market for the companies that plan to test their capabilities of social network for enhancement of business. In order to explore such capabilities, LinkedIn, Facebook, twitter and other social networks have been considered as examples, using companies from three different countries France, China and India. READ MORE

  4. 3. Country Branding in a Chinese Context: Using a Swedish Example

    University essay from Lunds universitet/Produktionsekonomi

    Author : Linnéa Hellberg; [2011]
    Keywords : Country Branding; Country-of-Origin; China; COO; Sweden in China; National Identity; Brand Image; Technology and Engineering;

    Abstract : Problem Discussion Globalization and social media are factors that enhance the importance for countries to communicate their identity. The dynamics of competition has changed and in order to improve economic performance, attract tourism, trade and investment opportunities a strong country brand is needed. READ MORE

  5. 4. A competitive business strategy development for market expansion in India : A tool for identifying business opportunities for Nilörn Group AB

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : Rudrajeet Pal; Ahsan Ishaq; [2008]
    Keywords : branding; design; product development; added value; business strategy; nilörn; indien; positioning;

    Abstract : The Branding Solution & Designing Industry has been seemingly proliferating with the growth inthe Apparel and fashion industry, predominantly. With economic development there has been anincrease in the private consumption and growth in GDP; as the demand from the fashion andready-to-wear industry has increased significantly. READ MORE

  6. 5. ATTITUDES TOWARDS CORPORATE SOCIAL RESPONSIBILITY AMONG FUTURE BUSINESS LEADERS IN BANGALORE, INDIA

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Matilda Jonung; Martin Malhotra; [2007]
    Keywords : Corporate Social Responsibility CSR ; Theory of Reasoned Action TRA ; employer branding; Multinational corporations MNC ; India;

    Abstract : The main purpose of this thesis is to investigate the attitudes towards Corporate Social Responsibility (CSR) among India's future business leaders. Furthermore, the implications of the results are discussed from a Multinational Corporation's (MNC's) perspective. READ MORE