Essays about: "breweries"

Showing result 6 - 10 of 25 essays containing the word breweries.

  1. 6. The use of branding Strategies within Swedish Craft Brewing

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Charlie Magnusson; Emelie Carlsson Apelqvist; Theodor Göthberg; [2020]
    Keywords : Brand Strategy; Craft Breweries; Brand Identity Prism; Keller’s Brand Equity Model; Sweden.;

    Abstract : Branding strategies is an important theme in business research. The purpose of the study was to explore how the growing industry of craft brewing are using branding strategies in order to strengthen their brand. The study was based on the theory of Kapferer’s brand identity prism and Keller’s Brand Equity model. READ MORE

  3. 7. Process design for utilizing spent grain as a potential energy source for craft breweries

    University essay from Lunds universitet/Kemiteknik (CI)

    Author : Henric Nordholm; [2020]
    Keywords : Chemical engineering; Kemiteknik; Technology and Engineering;

    Abstract : Craft breweries in Sweden are steadily increasing and they face a major challenge with the byproduct that is generated in the brewing process. The by-product is called wet spent grain (WSG) and the biggest challenge lays in its’ high moisture content which will make it spoil within a few days. READ MORE

  4. 8. Great minds drink alike - why collaboration persists in mature market niches

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Niklas Aarnio; Eduards Lejins; [2020]
    Keywords : niche markets; alliances; resource based view;

    Abstract : This paper focuses on persistence of collaboration in the context of a market niche in a mature market. It is often assumed that after initial market creation, as the niche matures, the importance and prevalence of cooperative activities diminishes. READ MORE

  5. 9. The Tension Between Growing and Maintaining Artistic Freedom - A multiple case study of Swedish craft breweries’ internationalisation process

    University essay from Göteborgs universitet/Graduate School

    Author : Ludvig Axfjord; Ida Jernberg; [2019-08-08]
    Keywords : Craft brewery; Craft beer; Craft industries; Tension; Art vs Commerce; Network theories; Internationalisation; Artistic freedom; Mentality; Goal ambiguity; Gothenburg;

    Abstract : There is an assumption among the established internationalisation theories that a firm wants to grow and become more profitable. However, this might not be applicable to all industries. This study explores this problem through a multiple case study of six Swedish craft breweries. READ MORE

  6. 10. Developing microscopy methods for evaluating bio-processed Brewers Spent Grain (BSG)

    University essay from Lunds universitet/Livsmedelsteknik och nutrition (master)

    Author : Sera Susan Jacob; [2019]
    Keywords : microstructure; CLSM; immuno-labelling; β- glucan; arabinoxylan; cell wall; EPS; food technology; livsmedelsteknologi; Agriculture and Food Sciences;

    Abstract : Spent grain (BSG) is the solid residue obtained during brewing containing leftover malt and adjuncts. Though nutrient-dense, it is found to negatively impact texture and colour when used its raw form as an ingredient in food. READ MORE