Essays about: "build company growth strategy"

Showing result 1 - 5 of 12 essays containing the words build company growth strategy.

1. 1. How can an organization with B2B experience enter a new market utilizing an B2C e-commerce strategy instead? : A case study of a fragrance company

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Aamna Minhas; Sanna Emilsson; [2022]
   Keywords : E-commerce; business-to-business B2B ; business-to-consumer B2C ; Fragrance; Entry mode strategy; Internationalization.;

   Abstract : Globalization and the rapid growth of online-transaction through e-commerce platforms is increasing at a fast pace, not to mention the acceleration during and after the pandemic of Covid-19. The purpose with this qualitative case study of a company operating in the fragrance industry is to give a better understanding of how a company successfully succeeded in internationalizing by utilizing a B2B e-commerce strategy, and how the same company can change strategy to utilize B2C e-commerce to enter a new market which in this case are Sweden. READ MORE

3. 2. Who Let the Dogs Out? A Case Study of Fidelio Capital's and Nordic Capital's Investment in AniCura

   University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

   Author : Haris Valjevac; Sigurd Log Roeren; [2021]
   Keywords : Buy-and-Build; Private Equity; Secondary Buyouts; Merger Integration;

   Abstract : We aim to study the value creation in a buy-and-build strategy, how secondary buyouts can create value and how an extreme number of acquisitions can be transformed to one company. To do this, we studied AniCura (prev. Djursjukhusgruppen) during Fidelio Capital and Nordic Capital's ownership from 2011-2018, in a single case study. READ MORE

4. 3. Growth in the Age of the Customer : A Comparative Case Study on Leveraging Emotion, Engagement and Loyalty

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Helena Kindblom; Victoria Renström; [2018]
   Keywords : Customer emotion; customer engagement; customer loyalty; advocacy; customer growth; customer acquisition; customer development; customer retention;

   Abstract : With the significant shifts and upheaval in the marketplace due to digitalisation, and evolving customer behaviour, it is becoming increasingly imperative for businesses to build and maintain strong connections with their customers. This new business setting causes major implications for companies’ formulation of strategies. READ MORE

5. 4. Innovation through co-creation : Strategies to manage the Challenges of Co-Creation

   University essay from Umeå universitet/Företagsekonomi

   Author : Darein Wadeisa; Abubakar Sada; [2015]
   Keywords : Co-creation; mass customization; designs innovation; co-creation challenges – Consumer participation; consumer-generated content – online innovation communities– collaborative innovation – value co-creation.;

   Abstract : Co-creation has become an important source of competitive advantage for many businesses in the modern world. Therefore, managing co-creation has become an important topic among practitioners and researchers, but there has been little research done on addressing and managing the challenges faced by co-creating companies. READ MORE

6. 5. Developing a social media strategymodel for start-ups : A CASE STUDY OF SHARPLET

   University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

   Author : Aikaterini Kourti; [2015]
   Keywords : social media; social media strategies; start-ups; sociala medier; sociala mediestrategier; nystartade företag;

   Abstract : This project researches on the efficient use of social media for start-ups. Despite the fact that start-ups are considered to be an important part of the business world, social media strategies for start-ups is an area that has not been widely researched. READ MORE