Essays about: "business administration research papers"

Showing result 11 - 15 of 69 essays containing the words business administration research papers.

1. 11. Mending the end-goal paradox of social and commercial marketing

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Klara Käll; Nuria Budesca Alameda; [2022]
   Keywords : Social Marketing; Emotional Communication; Behaviour; Attitudes; Brand Community; Storytelling; Norms; Aim’n; Platanomelón; Sweden; Spain; Business and Economics;

   Abstract : Title: Mending the end-goal paradox of social and commercial marketing - An explorative case study of brands’ emotional communication influence on consumers’ behavioural attitudes Course: BUSN39 Business Administration: Degree Project in Global Marketing - Master level Authors: Klara Käll & Núria Budesca Alameda Supervisor: Annette Cerne Keywords: Social Marketing; Emotional Communication; Behaviour; Attitudes; Brand Community; Storytelling; Norms; Aim’n; Platanomelón; Sweden; Spain Purpose: The purpose of this study is to investigate consumers' attitudes toward social marketing behaviours communicated by brands with regards to emotions. Methodology: This research was carried out with the research philosophies of relativism for ontology and social constructionism for epistemology. READ MORE

3. 12. The Perspectives on Digitalisation in Work Environments : A Systematic Literature Review and Thematic Synthesis in the Field of Business Administration

   University essay from

   Author : Max Stark; Butrint Morina; [2022]
   Keywords : Digital; Digitali*ation; Digital Transformation; Digital Disruption; Digital Technology; Work environment; Workplace;

   Abstract : Background: While the positive sides of digitalisation in work environments have been highlighted in academic research in the field of business administration, there seems to be a lack of representation regarding the negative sides. By systematically identifying, evaluating, and summarising peer-reviewed articles in the field of digitalisation in work environments, this systematic literature review and thematic synthesis, aims to provide a nuanced and applicable overview of the scope in which the potential effects of digitalisation within work-related office contexts are researched in the field of business administration. READ MORE

4. 13. Sweeping Shale Gas Under the Rug: Communicating Clean Energy Futures Through the Caribbean Energy Security Initiative

   University essay from Lunds universitet/Statsvetenskapliga institutionen

   Author : Shannon Carson; [2021]
   Keywords : energy policy; frames; U.S.-Caribbean; energy security; shale gas; Law and Political Science;

   Abstract : Energy sector transformation will define our coming decade, as an unprecedented energy transition is required to keep the planet to 2°C warming. Despite this urgency, strong governmental resistance to low-carbon energy transitions is observed. Under the Obama administration, a Caribbean energy policy was pursued that exemplifies this resistance. READ MORE

5. 14. Contextualizing for a smarter future

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Anna Goffhé; Lisa Klofsten; [2021]
   Keywords : Digitalization; Context; Agriculture; Smart agriculture; Value delivery; Business and Economics;

   Abstract : Title: Contextualizing for a smarter future – A comparative study on technological startups’ value delivery in the agriculture sector. Seminar date: 2021-06-02 Course: FEKH99, Degree Project Undergraduate level, Business Administration, Undergraduate level, 15 ECTS. READ MORE

6. 15. Onormal avkastning vid tillkännagivandet av en nyemission: En jämförelse av företrädesemissioner och riktade emissioner

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Fredrik Eriksson Oppliger; Erik Olshov; Gustav Persson; Alex Skepastianos; [2021]
   Keywords : Event study; Efficient-market hypothesis; Information asymmetry; Market reaction; Equity issuance; Directed share issue; Rights issue; Abnormal return; Announcement date; Business and Economics;

   Abstract : Titel: Onormal avkastning vid tillkännagivandet av en nyemission – en jämförelse av företrädesemissioner och riktade emissioner Seminariedatum: 2021-01-14 Kurs: FEKH89 – Företagsekonomi: Examensarbete i finansiering på kandidatnivå, 15 högskolepoäng. Författare: Fredrik Eriksson Oppliger, Erik Olshov, Gustav Persson, Alex Skepastianos Handledare: Håkan Jankensgård Nyckelord: Eventstudie; Effektiva marknadshypotesen; Informationsasymmetri; Marknadsreaktion; Nyemission; Företrädesemission; Riktad emission; Onormal avkastning; Tillkännagivandedatum Syfte: Syftet med studien är att undersöka om det föreligger någon skillnad i den kortsiktiga aktiemarknadsreaktionen när ett bolag tillkännager ett beslut om en företrädesemission respektive en riktad emission. READ MORE