Essays about: "business communication strategies, thesis"

Showing result 1 - 5 of 119 essays containing the words business communication strategies, thesis.

  1. 1. The Impact of COVID-19 on Abnormal Tone in Corporate Communication: A Comparative Analysis of Affected and Non-Affected Industries

    University essay from Göteborgs universitet/Graduate School

    Author : Muhammad Bilal; Tanvir Reza Akash; [2023-07-03]
    Keywords : Abnormal Tone; Affected Non-Affected Industries; CEO Letter; Covid-19; Impression Management; Information Content;

    Abstract : Background and Problem Definition: Effective communication is crucial for stakeholder relationships. CEO letters convey important information, but during crises, companies and industries may misrepresent their financial health to maintain a positive impression, potentially through abnormal tone. READ MORE

  3. 2. Impacts of Covid-19 on Cooperatives in Sweden : a Case Study of Arla Foods

    University essay from SLU/Dept. of Economics

    Author : Farhana Sultana; Nourhan Raafat Moustafa Abdelsalam; [2023]
    Keywords : Cooperatives; Covid-19; Covid-19 pandemic; resilience; strategy; internal governance; decision making; economic Impact; crisis management; crisis decision-making framework;

    Abstract : Different organizations face diverse challenges to survive during Covid-19. Rare external disruptions due to natural causes such as pandemics affect a company's ability to continue operations, from obtaining raw materials from suppliers to delivering finished products directly to the market. READ MORE

  4. 3. Mitigation of supply chain uncertainties caused by material shortage : A case study with Loccioni

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Juliane Wloch; [2023]
    Keywords : Supply chain risk management; supply disruption management; semiconductor shortage; Small- and Medium-sized Enterprises;

    Abstract : The ongoing semiconductor shortage impacts organizations throughout the supply chain operationally and financially. Limited material for a sudden increase in demand during the Covid-19 pandemic led to a heightened supplier power and result in the prioritization of customers. READ MORE

  5. 4. Human-Like Chatbot : A quantitative study of the emotional response toward human-to-machine interaction

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Anastasiia Jönsson; Clara Nordberg; [2023]
    Keywords : Digital Marketing; Chatbot; Emotion; Empathy; Humanlike; Human-to-machine interaction; ChatGPT;

    Abstract : Problem formulation: The problem that the thesis research relates to is the limitations of artificially intelligent chatbots as interlocutors. The emotional component of communication plays an essential role in the customer experience, but many users have a negative attitude toward chatbots due to their lack of humanity and empathy. READ MORE

  6. 5. Circularity in Outdoor Textile Brands - Examining the Integration of Brand Identity, Management Actions, and Communication Strategies for Sustainability

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Ira Schulte; Irene Ferrari; [2023]
    Keywords : Circular economy; outdoor textile brands; brand identity; communication strategy; Business and Economics;

    Abstract : Purpose: The purpose of this research was to investigate how outdoor textile brands align their brand bdentity with their management actions and communication to become more circular. It was as a consequence explored how communication strategies of outdoor brands align with their management decision and how management actions push the transition of a brand towards more circularity. READ MORE