Essays about: "business-to business distribution channels"

Found 4 essays containing the words business-to business distribution channels.

1. 1. Creating a customer-oriented distribution offer in the business-to-business market

   University essay from Lunds universitet/Produktionsekonomi

   Author : Caroline Granfors Wellemets; Mikaela Sturén; [2018]
   Keywords : Business-to-business; Customer-oriented; Delivery chain; Delivery service; Delivery service elements; Distribution channel; Mature industry; Technology and Engineering;

   Abstract : Problem description: Mature industrial enterprises stand before the challenge of developing strategies and competitive advantage through their logistics services. The business development within logistics and distribution services is fast and rapidly changing as the customer experience is becoming increasingly important and the additional services are becoming an integrated part of the product offering. READ MORE

3. 2. Extend Bong Ljungdahl's current e-commerce. Encompass the B2C & SME market channel

   University essay from Lunds universitet/Teknisk logistik

   Author : Alexander Ekdahl; Johan von Stockenström; [2010]
   Keywords : Key words: E-commerce; distribution channels; Business-to-Consumer B2C via intermediaries; Business-to-Business Large Enterprises B2B LE ; Business-to-Consumer Small Medium Enterprises B2C SME ; channel conflicts; framework; online marketing; Internet visibility; Technology and Engineering;

   Abstract : Purpose: Today, more and more people use the Internet for gathering information and for shopping. This means that the Internet visibility has become more important. Hence, the main purpose of this master thesis is to deliver a solution for Bong Ljungdahl AB’s e-commerce expansion towards private customers and Small Medium Enterprises. READ MORE

4. 3. Key Account Management Practices in Home Appliance Industry of Pakistan

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Abdul Razzaq; [2007]
   Keywords : key accounts; business-to-business; relationship marketing; sales management; customer relations; distribution channels;

   Abstract : Abstract Key account management (KAM) is considered as an important marketing trend since last few years. The purpose of this thesis orients to the discussion about key account management practices from selling company’s perspectives in home appliance market of Pakistan. READ MORE

5. 4. What to Consider When Choosing Distribution Channels – a Case Study of a Software Company

   University essay from Lunds universitet/Produktionsekonomi

   Author : Ted Kristensson; [2007]
   Keywords : Distribution Channel; Marketing Channel; Channel Partner; Value Added Reseller; Distributor; Sales cycle; Software; Email archiving; Email Compliance; Marketing flow.; Technology and Engineering;

   Abstract : EasyArchive is a vendor of an email archiving software solution. EasyArchive’s sales are not growing with the same speed as the market, which is forecasted to grow with up to 1000% within the next 5 years. EasyArchive’s direct sales force can expand but the company is also evaluating alternative marketing channels. READ MORE