Essays about: "buying attitudes"

Showing result 1 - 5 of 65 essays containing the words buying attitudes.

1. 1. Second hand + Online + Gen Z = TRUE : A quantitative study on the motivations behind second-hand shopping for clothes online

   University essay from Umeå universitet/Företagsekonomi

   Author : Amanda Häggmark; Fanny Olofsson; [2023]
   Keywords : Online shopping second-hand; Generation Z; Impulse Buying Tendency; Perceived Risk; Shopping Motives;

   Abstract : The environmental issues in the world are critical and sustainability becomes more important. There is a certain lack in the textile industry, where the production of clothes is responsible for water pollution, landfill waste and greenhouse gas emission. READ MORE

3. 2. Tech Savvy Shoppers : A quantitative study of how Generation Z perceive self-service technology in the fashion retail sector

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Olivia Kraft; Felicia Jansson; Wilma Appelquist; [2023]
   Keywords : Generation Z; Self-service checkout; Self-service technologies SSTs ; Self checkout; Tech savvy; Attitudes; Intention to use and Fashion retail stores.;

   Abstract : Fashion retail stores are one of the settings where technology innovation is implemented to make the in-store experience more efficient than before. One of the innovations that are becoming increasingly common is self-service checkouts. READ MORE

4. 3. Unpacking Fast Fashion E-tail Returns : A Qualitative study of Environmental Awareness in Return Behaviors of Fast Fashion E-tail

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Veronica Nässlander; Lisa Björkegren; [2023]
   Keywords : Fast Fashion; E-tail; Return Behavior; Consumption; Environmental Awareness; Sustainability; Sustainable Attitudes.;

   Abstract : Online consumption and e-tail have clearly increased in recent years, largely sinceaccessibility is an advantage that consumers notice as beneficial. The availability of e-tail has also received clear environmental disadvantages, as returns are an inevitable part of online orders. READ MORE

5. 4. Tick tock, tick tock : A qualitative study of how millennials impulse buying behavior is influenced by limited-time promotion in Sweden

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Victoria Petersson; Frida Brink; [2022]
   Keywords : Consumer decision making behavior; Impulse buying behavior; Online impulse buying behavior; Limited-time promotion; Millennials; Sweden;

   Abstract : In recent years, the sales promotion techniques provided by marketing strategies has increased and has become an important factor in the fashion industry. In todays society customers have more knowledge and easier access to information online. READ MORE

6. 5. Instagram Influencers Impact on Customers' Intention on Purchasing Perfume

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : My Bui; Anh Tran; [2022]
   Keywords : purchase intention; influencer marketing; celebrity endorsements; source credibility; social media influencer; Instagram;

   Abstract : Background: Celebrity endorsements is a marketing strategy that has been long used bymarketers to strengthen brands' reputations. Nowadays, due to the fast growth of socialmedia, number of people using social media increase day-by-day. Hence, the use of digitalplatforms as marketing channel has increasing. READ MORE