Essays about: "buying e commerce"

Showing result 1 - 5 of 62 essays containing the words buying e commerce.

  1. 1. Attention-based Multi-Behavior Sequential Network for E-commerce Recommendation

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Zilong Li; [2022]
    Keywords : Recommendation System; Sequential Recommendation; Click-through Rate Model; Transformer; Multi-Task Learning; Sistema di Raccomandazione; Raccomandazione Sequenziale; Modello di Percentuale di Clic; Trasformatore; Apprendimento Multitasking; Rekommendationssystem; Sekventiell rekommendation; Klickfrekvensmodell; Transformator; Multi-Task Learning;

    Abstract : The original intention of the recommender system is to solve the problem of information explosion, hoping to help users find the content they need more efficiently. In an e-commerce platform, users typically interact with items that they are interested in or need in a variety of ways. For example, buying, browsing details, etc. READ MORE

  2. 2. Generation Z as Influencers of Today andCustomers of the Future : A quantitative study based on the Theory of Planned Behavior Model with the context of High Involvement Products and the New-Car Market

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Henrik Alexander Wendt; Hiva Farhadi; [2022]
    Keywords : E-commerce; Customer Experience In Online Shopping; Generation Z; Consumer Behavior Toward Online Shopping; High Involvement Products; New-Car Market;

    Abstract : Purpose: The purpose of the paper is to find solutions to increase the purchase intention of HIP’s and encourage Generation Z to influence todays’ customers to buy online as well as to purchase in future online when they become relevant customers in the new-car market, and to enable car manufacturers to use the potential of increased margins and sales, of online shopping in the car industry. Design/Methodology/Approach: The structure was followed by a deductive approach. READ MORE

  3. 3. E-commerce or physical store : Factors and characteristics affecting consumer behavior during a pandemic crisis

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Anna Rosenlund; Anna-Linnéa Berg; [2022]
    Keywords : Pandemic crisis; Covid-19; Consumer Behavior; E-commerce; Physical store; Economic characteristics; Psychological characteristics; Environmental characteristics; Demographic factors;

    Abstract : In the year 2020, COVID-19 was a worldwide phenomenon. Changes in personal behavior and consumer behavior resulted from the new restrictions. Because of COVID-19, many consumers purchase groceries online rather than in physical stores. READ MORE

  4. 4. Millennial's fashion buying behavior from Buy Now, Pay Later perspective : A study of Buy Now, Pay Later (BNPL) and its influence on millennials buying behavior andconsumption when mobile shopping

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Aiman Khan; Abang Vilary Mbanyi; [2022]
    Keywords : BNPL; Millennials; Fashion; Overconsumption; Sustainability; online shopping;

    Abstract : This study aims at examining BNPL's influence on millennials buying behavior on fashion products and how it affects their consumption of apparel. As BNPL increasingly gains ground in e-commerce as a payment method, that is highly used because of the kind of functionality it provides to both brands and consumers in particular. READ MORE

  5. 5. The impact of the Covid-19 pandemic on consumer buying behavior towards online shopping in Sweden

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Payam Assadi Moghaddam; Tobias Fedak; [2022]
    Keywords : Online Purchasing; Consumer Behavior; Coronavirus; Covid-19 Pandemic; Sweden Online Shopping; Sweden Covid-19; Online Shopping; TPB model;

    Abstract : Background The covid-19 pandemic has been an inescapable tragedy that affects all countries and their economic systems. Due to Covid-19, e-commerce has risen and people more and more purchase goods online. READ MORE