Essays about: "car brands"

Showing result 1 - 5 of 27 essays containing the words car brands.

  1. 1. Driving Into the Ecosystem - Service Ecosystem Loyalty in the 2022 Car Industry

    University essay from Göteborgs universitet/Graduate School

    Author : Rönnquist Fia; Laura Nedebock; [2022-08-04]
    Keywords : automotive industry; car-sharing; car subscription; car leasing; car purchase; access economy; service economy; servicification; brand loyalty; service loyalty; ecosystem loyalty;

    Abstract : This paper aims to add to the novel concept of ecosystem loyalty, specifically applied to the automobile industry. The automotive industry is shifting as part of general trends in sustainability, digitalization, servification, and shifting consumer values. READ MORE

  3. 2. Making the invisible visible: a study on ingredient branding in the automotive industry : An experimental study in the automotive industry

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Sara Elamir; Davide Licheri; [2020]
    Keywords : Co-branding; Ingredient branding; Perceived quality; Brand loyalty; brand image Automotive industry;

    Abstract : In a competitive environment, ensuring to provide high quality can be considered as one of the key objectives of the organizations. For guaranteeing that, the firms should communicate efficiently regarding quality, in order to influence the consumers´ perception towards quality. READ MORE

  4. 3. Virtual Leash – device-less remote parking based on ultrasonic sensor detection

    University essay from Lunds universitet/Industriell elektroteknik och automation

    Author : Pontus Strömberg; [2019]
    Keywords : Technology and Engineering;

    Abstract : In today’s car industry more and more focus is put on autonomous driving and driving assistance. There are functions being developed that are supposed to assist the driver as well as functions that will be fully autonomous. READ MORE

  5. 4. Volkswagen V-Trek : The Rise of Mental Transportation

    University essay from Umeå universitet/Designhögskolan vid Umeå universitet

    Author : Antti Laukkanen; [2018]
    Keywords : Future Transportation Service Interior Design;

    Abstract : I started this project with a mindset that I want to design something for younger generations living in the future megacities. After a while, trying to figure out their urban mobility needs, I came to this conclusion: Already today we have so many different options for urban com- muting as well as several different car sharing services. READ MORE

  6. 5. CONCEPT DEVELOPMENT OF CARGO MANAGEMENT SYSTEM FOR PRIVATE CARS

    University essay from Högskolan i Jönköping/JTH, Industridesign

    Author : Olof Lundberg; [2018]
    Keywords : ;

    Abstract : This master thesis deals with concept development of a cargo management system for private cars. It has been carried out at the master program of industrial design at Jönköping University in collaboration with the design consultancy Dacat located in Gothenburg. READ MORE