Essays about: "case for firm failure"

Showing result 16 - 20 of 50 essays containing the words case for firm failure.

  1. 16. A Case Study Exploring the Most Important Factors in Firm Rebranding

    University essay from KTH/Industriell Management

    Author : Gustav Kjellin; [2019]
    Keywords : Rebranding; Firm rebranding; Branding; Brand vision; Brand commitment; Rebranding; Firm rebranding; Branding; Brand vision; Brand commitment;

    Abstract : A growing use of mergers and acquisitions as a growth strategy has led to what is often referred to as “brand accumulation”, describing a situation in which a parent firm finds itself having acquired firms to the extent that the number of brands under management exceeds the capability of the firm. This, coupled with a generational shift in the workforce that has increased the demands on brand equity amongst potential employees, has increased the need for successful firm rebrandings. READ MORE

  2. 17. Proactive practices to prevent value co-destruction in knowledge-intensive business services : A multiple-case study on knowledge-intensive businesses in the Swedish IT-industry

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Andreas Hagman; Viktor Zivkovic; [2019]
    Keywords : Knowledge-intensive business services KIBS ; value co-creation; value co-destruction; interaction; resource integration; customer participation and miscommunication;

    Abstract : Interactions are of critical importance in business-to-business contexts, and value seems to be influenced by the interactions between the supplier, customer and other third parties where these interactions co-creates value. However, as the literature has mostly focused on the positive value co-creation, the interactions that result in failure is instead co-destroying value. READ MORE

  3. 18. Driving forces for rail privatization : a case study of the Norwegian railway reform

    University essay from

    Author : Jenny Lingmark; Franco Attolini; [2019]
    Keywords : ;

    Abstract : In June 2015 the Norwegian parliament approved the railway reform to be implemented in 2019. The available information about this process does not provide a clear view about the driving forces that led to this reform and even less about their relative importance. READ MORE

  4. 19. EDUCATIONAL ACTION RESEARCH Discovering its applicability in Cambodian pre-tertiary education

    University essay from Göteborgs universitet/Institutionen för pedagogik och specialpedagogik

    Author : Phearom TY; [2018-08-25]
    Keywords : Action research; educational action research; teaching professional development; theory of practice architectures;

    Abstract : Aim: In the case of Cambodia, whose educational system is in the critical stage of reconstruction and reform after emergence from its almost three decades of civil war, action research should be integrated into teaching profession to empower teachers in this educational reforming process. Therefore, this study is essentially aimed at discovering action research in Cambodian education in the three levels of schooling, primary, secondary and high schools to explore its applicability in the recent educational system. READ MORE

  5. 20. Understanding the process of successful acquisition: An actor-network-theory perspective

    University essay from Göteborgs universitet/Graduate School

    Author : Khalid Dzhabrailov; [2018-07-03]
    Keywords : Mergers Acquisitions; Success factors; Actor network theory; Translation model;

    Abstract : Mergers and acquisitions (M&A) is a phenomenon that is getting more and more attention in organizational studies lately. Big international companies are buying smaller companies in order to achieve competitive advantages. But despite this increased popularity, studies show that the majority of all mergers and acquisitions are failing. READ MORE