Essays about: "case study in secondary data"

Showing result 11 - 15 of 955 essays containing the words case study in secondary data.

  1. 11. Sustainability Content on Social Media Marketing with a B2B Perspective : A qualitative multiple case study on sustainability in social media marketing in the global manufacturing industry

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Alexander Nordström Käll; Jonas Nyman; [2023]
    Keywords : B2B; Social media marketing; Sustainability; Relationship marketing; Trust-commitment;

    Abstract : Purpose: The purpose of this study is to investigate how sustainability can be used in social media marketing to create trust and commitment in B2B relationships with all stakeholders.  Method: Multiple case study with an abductive approach, data collection through nine semi-structured interviews and several sources of secondary data. READ MORE

  3. 12. Realizing and Satisfying Informational Requirements throughout the Customer Journey : A Case Study on the Industrial Manufacturing Industry

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Kenneth Santos; Rasmus Törnros; [2023]
    Keywords : Customer Journey; Data Management; Industrial Manufacturing; Marketing;

    Abstract : This thesis examines the informational requirements of customers throughoutthe customer journey within the industry for industrial facilitating goods and exploreshow to manage data to meet these requirements. The research adopts a qualitativeresearch design with a case study approach, using semi-structured interviewssupplemented with secondary survey data. READ MORE

  4. 13. Thinking Outside of the Organisational Box; How Private Firms Can Invest in Nature-based Solutions at the Watershed-level to Manage Agricultural Water Risks in California’s San Joaquin Valley

    University essay from Lunds universitet/Internationella miljöinstitutet

    Author : Ethan Dunnenberger; [2023]
    Keywords : water scarcity; agriculture; private sector; risk management; nature-based solutions; watershed restoration; San Joaquin Valley; water security; value; Earth and Environmental Sciences;

    Abstract : Nature-based solutions (NBS) can provide a range of benefits to tackle acute sustainability challenges in an enduring and cost-effective manner. Increasing recognition of the value of these solutions has led to their adoption across the globe. READ MORE

  5. 14. Realizing and Satisfying Informational Requirements throughout the Customer Journey: A Case Study on the Industrial Manufacturing Industry

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Kenneth Santos; Rasmus Törnros; [2023]
    Keywords : Customer Journey; Data Management; Industrial Manufacturing; Marketing;

    Abstract : This thesis examines the informational requirements of customers throughout the customer journey within the industry for industrial facilitating goods and explores how to manage data to meet these requirements. The research adopts a qualitative research design with a case study approach, using semi-structured interviews supplemented with secondary survey data. READ MORE

  6. 15. Test management in a PLM system context

    University essay from Jönköping University/Tekniska Högskolan

    Author : Alicia González Corona; Daniel Melle; [2023]
    Keywords : Activity diagram; Class diagram; Product Lifecycle Management PLM ; System Engineering SE ; Test management;

    Abstract : The purpose of this final project work is to explore how tests are managed during the development of mechatronic products at a manufacturing company. This study aims to develop an information model and a process model that can be used in a PLM system. The research method used is a case study at Husqvarna Group. READ MORE