Essays about: "challenges in entering global market"

Showing result 1 - 5 of 12 essays containing the words challenges in entering global market.

1. 1. What's Next? A qualitative study about the growth of online B2C marketplaces in the Swedish fashion retail industry. Will curated marketplaces replace retail companies' own online channels?

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Lisa Fahlgren; Karin Östberg; [2022]
   Keywords : Curated Marketplaces; Digital Marketplaces; Fashion Retailing; E-commerce; Social Commerce;

   Abstract : Online marketplaces are currently gaining popularity in the Swedish market, and global incumbents such as Amazon have recently entered the market. Marketplace platforms are traditionally seen as an additional distribution channel that serves as an opportunity for retailers to capture new revenue streams and customers. READ MORE

3. 2. The Impact of Digitalization on Internationalization of High-Tech Firms : A Case Study of Space Company

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Elizabeth Wangeci Muriu; [2021]
   Keywords : Digitalization; Internationalization; Born Global Firms; Emerging Markets; Foreign market entry strategies;

   Abstract : ABSTRACT This master thesis examined the impact of digitalization on the speed of internationalization and explores the various foreign market entry options for a company that would like to expand from a developed market to an emerging market as part of its internationalization.  The case study analyzed in this paper is Arctic Space Technologies, a unique satellite operator company offering an all-in-one solution for sustainable satellite data handling and processing. READ MORE

4. 3. The Challenges of a B2B Market Entry within the Automotive Industry

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Zacharias Rudberg; Oscar Sandelin; [2019]
   Keywords : Strategy Implementation; Market Theory; Strategy; Industrial Business to Business Marketing; Motor Vehicle Industry; Assembly Tools; Market Entry; Customer Relations; Organizational Alignment; Market Strategy; Marketing Organization; Strategiimplementering; Marknadsteori; Strategi; Industriell Business to Business Marknadsföring; Bilindustrin; Monteringsverktyg; Marknadsingång; Kundrelationer; Organisatorisk samstämmighet; Marknadsstrategi; Marknadsorganisation;

   Abstract : This thesis investigates the factors to consider when implementing a business to business market entry strategy within the automotive industry. The aforementioned is conducted through an exploratory case study at a global industrial firm providing a comprehensive range of products and services within the motor vehicle industry. READ MORE

5. 4. Market challenges of incumbent telecom companies entering Internet-of-Things (IoT) ecosystems and organizational implications : A case study

   University essay from KTH/Industriell ekonomi och organisation (Inst.)

   Author : Sergio Floriano; [2018]
   Keywords : Internet-of-Things; IoT; ecosystem; incumbent; telecom; technology enabler; business model; adoption; innovation; organization management; challenges; Ericsson;

   Abstract : The Internet-of-Things (IoT) brings machine-to-machine communication to a global scale together with new business scenarios and inter-relationships. If compared to previous communication technologies, IoT transforms the traditional value chain and creates a different business ecosystem. READ MORE

6. 5. Swedish Edtech Going Global

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Teresa Garcia; Nathalie Thiel; [2018]
   Keywords : Edtech; Internationalisation; Business Model; SME; Born Global;

   Abstract : The educational technology sector is an emergent industry across the world. Highly technological ventures in this field from smaller national markets, such as Sweden, often find themselves soon outgrowing the domestic market, and choose to internationalise quickly to further their growth. READ MORE