Essays about: "challenges in new market"

Showing result 1 - 5 of 690 essays containing the words challenges in new market.

  1. 1. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Moa Lind; Malin Morup; [2024-02-12]
    Keywords : Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

    Abstract : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. READ MORE

  3. 2. Contextual Implications on Sustainable Entrepreneurship : a qualitative study on Food Waste Platforms contribution to reducing food waste in Sweden

    University essay from SLU/Dept. of Economics

    Author : Gabriella Peyron; [2024]
    Keywords : Sustainable Entrepreneurship; contextualized entrepreneurship; interactions; cocreation; agency; values; shared economy; sustainable business model;

    Abstract : The global issue of food waste persists, with local digital solutions emerging to address aspects of this problem. Inspired by new economic models like the shared economy, Food waste platforms embody sustainable entrepreneurship. READ MORE

  4. 3. The role of social media in small and medium - sized restaurant businesses : A case study from Östersund, Sweden

    University essay from Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turism

    Author : Sameera Prasanna Rodrigo; [2024]
    Keywords : Social media; SMEs; Restaurant business; RBV theory;

    Abstract : Background: Social media has revolutionized the restaurant industry, and it plays a significant role by changing and offering new ways to engage with restaurant customers and build stronger customer relationships, market their products and services, and acquire new customers, manage restaurant reputation, enhance brand awareness, and stay competitive in an increasingly digital world. Even though some restaurants recognize and utilize the potential of social media to deliver the above benefits, still there are some restaurants that have outdated social media accounts or completely inactive in social media. READ MORE

  5. 4. Logistikoptimering med 3PL-Integration

    University essay from Högskolan Väst/Institutionen för ingenjörsvetenskap

    Author : Adam M. Seraj; [2024]
    Keywords : Logistics Optimization; Cost-effectiveness; Third-party Logistics; Economic Analysis; Logistikoptimering; Kostnadseffektivitet; Tredjepartslogistik; Ekonomisk analys;

    Abstract :  Bakgrund – Essity, en framstående aktör inom hygien- och hälsobranschen, står inför utmaningar gällande logistikflödet för konsumentprodukter från produktionsanläggningen i Lilla Edet till kunder i Danmark. Den nuvarande logistikprocessen involverar intern transport med egna lastbilar till externa lager. READ MORE

  6. 5. Effective Digitization in Brownfield Factories : A conceptualized model for technology transfer to brownfield production factories through smart factory lab

    University essay from KTH/Produktionsutveckling

    Author : Harshavardhan Gajanan Naik; [2024]
    Keywords : Digitalization; Industry 4.0; Technology Transfer; Virtual Training; Browneld Factories; Process;

    Abstract : The exploration of Smart Factories and Industry 4.0 technologies has indeed sparked curiosity and interest in the industrial world. The potential of these advancements to revolutionize manufacturing processes, enhance efficiency, and drive innovation is immense. READ MORE