Essays about: "chinese culture and globalization"

Showing result 16 - 20 of 35 essays containing the words chinese culture and globalization.

1. 16. A Chinese Soft Power Discourse Forced to Dig Deeper - Critical Discourse Analysis of the Power Struggles in Relation to China’s Investments in Zambian Mines

   University essay from Lunds universitet/Graduate School; Lunds universitet/Master of Science in Global Studies; Lunds universitet/Sociologi

   Author : Birgitta Skaanning Petersen; [2014]
   Keywords : China; Zambia; Critical Discourse Analysis; Soft Power; NGO; Mining industry; Globalization; World Polity; Social Sciences;

   Abstract : The first aim of this thesis were to analyze China’s discourse of soft power in relation to their investments in the Zambian mining industry from the year 2000 to 2012. From a combination of Norman Fairclough’s critical discourse analysis and Joseph Nye’s soft power theory, I can conclude, that in the 12 years period the Chinese soft power discourse was dominating and China could persuade and attract Zambia into more cooperation and trade. READ MORE

3. 17. Advertising execution styles as a reflection of culture : Cross-cultural analysis of messaging app advertising preferences in South Korea and China

   University essay from Umeå universitet/Företagsekonomi

   Author : Sofia Kivinen; [2014]
   Keywords : Marketing communication; advertising execution; culture; international marketing; advertising likability; perception; mobile messaging application; social media; China; South Korea;

   Abstract : Increased globalization and the thought of converging values has lead marketing practitioners and academics to consider more standardized approaches to marketing and advertising strategies. Even though cultures seem to evolve closer to each other, cultural diversity still exists. READ MORE

4. 18. Human Resources Management Practices in a Cross Cultural Environment : Bank of China

   University essay from Avdelningen för ekonomi

   Author : Li Songpo; Zhang Dong; [2013]
   Keywords : Bank of China; Culture; Human Resource Management; Transfer; Adaptation;

   Abstract : Aim: With the tendency of globalization, the field of the human resource management (HRM) in multinational companies (MNC) becomes a heated topic. Being interested in this field, we choose Bank of China (BOC) to investigate what factors influence the process of transfer and adaptation of HRM practices for a Chinese bank in a cross cultural environment. READ MORE

5. 19. Communicative Patterns in Intercultural Classrooms - Case Study with Focus on Intercultural Communication, Humor & Laughter

   University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

   Author : Yanhua Bai; Rui Zhang; [2012-10-05]
   Keywords : Chinese; culture; communication; intercultural communication; intercultural classroom; humor; laughter; educational communication;

   Abstract : Today, because of globalization and the development of communication technology, it is easier for people from different countries to get in touch and communicate with each other. In order to communicate better in different areas, such as business, diplomacy, tourism, etc, language competence is essential. READ MORE

6. 20. Comparison of business negotiation styles between China and Sweden

   University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

   Author : Chenyun Qiu; Xue Wang; [2012-02-08]
   Keywords : Chinese business negotiation; Swedish business negotiation; accommodation; inter-culture; communication management; coding;

   Abstract : Different cultures have different business communication behaviors. With the acceleration of globalization in business, understanding and accommodating activities in inter-cultural contexts become more regular. READ MORE