Essays about: "communication campaign"

Showing result 21 - 25 of 155 essays containing the words communication campaign.

1. 21. Ethnic Sentiments

   University essay from Lunds universitet/Graduate School

   Author : Akinbolaji Wiwoloku; [2022]
   Keywords : Ethnicity; voting behavior; Multicultural society; Election and Nigeria; Social Sciences;

   Abstract : Voting behavior influences the electoral process and voting pattern in every democratic government. When it especially pertains to any multicultural society there is often this global applicability of similar tendency to have similar historical reality when it comes to voting behavior. READ MORE

3. 22. Political activism on TikTok : Understanding the relationship between right-wing populism and social media: A qualitative case study on online activists that campaign for the Sweden Democrats

   University essay from Uppsala universitet/Statsvetenskapliga institutionen

   Author : Jenny Svensson; [2022]
   Keywords : platform affordances; right-wing populism; social media; online platforms; TikTok; Sweden Democrats; online activism.;

   Abstract : In conjunction with the rise of populism all over the globe, social media has been acknowledged as an important arena for populist actors to disseminate their political ideas. This thesis aims to examine the relationship between social media and right-wing populism by exploring how an online platform mediates right-wing populist discourses. READ MORE

4. 23. "Better Get Vaccinated" : A Frame Analysis of the Swiss Government's Covid-19 Vaccine Campaign on TikTok

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Astrid Winiker; [2022]
   Keywords : Crisis Communication; Government Agency; Covid-19; Vaccine; Pandemic; Social Media; TikTok;

   Abstract : The aim of this thesis is to analyse the first TikTok posts of the Swiss government that were published during the pandemic. This thesis investigates how their Covid-19 vaccine campaign is presented on TikTok and contributes to the field of crisis communication. For this, the analysis relied on two theoretical frameworks. READ MORE

5. 24. Trust in Brand Activism: A look at self-love campaigns of beauty brands

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Ngoc Nguyen; [2022]
   Keywords : brand activism; brand trust; activism campaign; beauty brands; controlled communication; argument strength; activism activities; Social Sciences;

   Abstract : In recent years, brand activism has been mentioned as a new evolution in corporate sociopolitical involvement. From the customers’ perspective, they expect brands to be more vocal and take a stance to tackle challenges. They do not want neutral brands anymore. READ MORE

6. 25. Towards a More Inclusive Development Communication: C4D and the Case of UNICEF

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Michele Rizzi; [2022]
   Keywords : UNICEF C4D communication for development inclusive U-Report campaign;

   Abstract : Development communication campaigns are often carried out to look good and remain ascribed to what has been referred by some authors as communication about development, where communication actions tend to remain a one-way process to legitimize donors’ accountability and promote visible deliverables.  Communication for development (C4D) is understood as a powerful tool that will give voice to the marginalised, opening up for a much wider participation of people to decision making processes and choices that could affect their lives, directly promoting good governance. READ MORE