Essays about: "communication campaign"
Showing result 16 - 20 of 155 essays containing the words communication campaign.
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16. How Does Social Media Marketing Impact the Consumer Decision-marketing in Nigeria.
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : This study investigated the effect of social media marketing on consumer patronage decision making with specific focus on small businesses in Port Harcourt, Rivers State Nigeria. To achieve this, three specific objectives were created, such as to ascertain the effect of social media marketing on consumer patronage intention, examine the effect of social media marketing on consumer patronage and determine the effect of social media marketing on repeat purchase. READ MORE
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17. The Emotional Side of Strategic Communication: A Narrative Analysis of Brand Activist Campaigns and the Young Public's Emotional Response
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : This thesis analyzes how the young public feels about communication efforts that seek to emotionally appeal to them, by investigating the example of brand activist campaigns. By applying narrative theory, the study examines how these campaigns are structured to evoke emotions and how the young public emotionally responds to them. READ MORE
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18. Be Proud of Your Menstruation! A case study of commodity feminist discourse in mainland China.
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : Adopting a critical discourse analysis approach, this study presents a case study around the “Menstruation should not be hidden” campaign launched by the Swedish brand, Libresse, in the Chinese market. With the aim to explore how does the brand strategically use female empowering discourse to construct new meanings of menstruation for a regional market, and the socio-cultural factors involved. READ MORE
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19. Illustrative Mapping of Migration Campaigns in the Southern European Region during the COVID-19 Pandemic : A comparative approach
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : Within the contemporary migration field, from a theoretic point of view, the communication aspect of it has been identified as an emerging priority, as its impact can affect both the public opinion and policymaking itself. In order to identify trends portraying migration narratives, as ways of representing the migration phenomena in a set historiographical context, a dataset comprehending migration-related campaigns has been developed during the timeframe 2009 - 2018. READ MORE
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20. Order in disorder? : The role of information communication technology on disorganised violence within civil resistance movements
University essay from Uppsala universitet/Institutionen för freds- och konfliktforskningAbstract : Nonviolent movements have been noted as one of the most successful forms of civil resistance. Thus, it is important for dissidents to maintain their nonviolent discipline to ensure their success. However, as communication technologies become cheaper and more accessible it is important to study how it can affect civil resistance movements. READ MORE
