Essays about: "activism campaign"

Showing result 1 - 5 of 31 essays containing the words activism campaign.

1. 1. Beyond the Target Market : Investigating the Impact of Brand Activism on Brand Authenticity and Attitude in Non-Targeted Markets

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Tomke D'Souza; [2023]
   Keywords : Brand Activism; Brand Authenticity; Brand Attitude; Hyperconnectivity; Non-Target Markets;

   Abstract : Nowadays, people around the world are connected through social networks. This hyperconnectivity implies that companies need to think about the perceptions and opinions of consumers who were not directly targeted by a campaign. READ MORE

3. 2. To What Extent did Social Media and Communication Strategies Help Victims of Domestic Violence During the COVID-19 Lockdown in Thailand? : A Case Study of the "Stop Violence Against Women Campaign"

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Felicia Andersson; [2023]
   Keywords : ;

   Abstract : In the midst of the formidable challenges imposed by the COVID-19 lockdown, the "Stop Violence Against Women" campaign emerged as a resilient and proactive response, harnessing the influential capabilities of social media and strategic communication to combat the pervasive issue of gender-based violence in Thailand. This comprehensive study, deeply rooted in the realms of public sphere theory, development theory, and digital activism, explores the multifaceted dimensions of the campaign's profound impact. READ MORE

4. 3. ALL BARK NO BITE? An explorative case study of BrewDog's Corporate Political Advocacy campaign

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Olivia Dinér; Alice Sävman; [2023]
   Keywords : Corporate Political Advocacy; Authenticity; Woke-washing; Entrepreneurial Leadership; CEO Activism; Challenger Brand; BrewDog; Social Sciences;

   Abstract : In times of political divisiveness, Corporate Political Advocacy (CPA) has emerged as a commonly used communication strategy whereby brands voice support for socio-political issues. Despite its increasing prominence, research of CPA in the field of strategic communication is scarce. READ MORE

5. 4. The Emotional Side of Strategic Communication: A Narrative Analysis of Brand Activist Campaigns and the Young Public's Emotional Response

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Alice Svärdhagen; Anna Elísabet Sölvadóttir; [2023]
   Keywords : Emotions; Brand Communication; Storytelling; Brand Activism; Public; Social Sciences;

   Abstract : This thesis analyzes how the young public feels about communication efforts that seek to emotionally appeal to them, by investigating the example of brand activist campaigns. By applying narrative theory, the study examines how these campaigns are structured to evoke emotions and how the young public emotionally responds to them. READ MORE

6. 5. Far Right Populism Beyond Borders and Party Politics : The German Identitarian Movement and its Transnational Advocacy Network

   University essay from Malmö universitet/Institutionen för globala politiska studier (GPS)

   Author : Hannah Katinka Beck Beck; [2022]
   Keywords : Populism; Transnational Advocacy Network; Far Right Mobilization; Populist Social Movements;

   Abstract : In 2017, the far right populist, transnational movement “Generation Identity” (GI) embarked on an activist “mission” in the Mediterranean Sea to stop non-European migrants from reaching the European continent. This paper presents a study of how GI was able to do so, analysing the empowering network of support that evolved during the movement’s “Defend Europe” campaign. READ MORE