Essays about: "communication history"

Showing result 21 - 25 of 192 essays containing the words communication history.

  1. 21. ALL BARK NO BITE? An explorative case study of BrewDog's Corporate Political Advocacy campaign

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Olivia Dinér; Alice Sävman; [2023]
    Keywords : Corporate Political Advocacy; Authenticity; Woke-washing; Entrepreneurial Leadership; CEO Activism; Challenger Brand; BrewDog; Social Sciences;

    Abstract : In times of political divisiveness, Corporate Political Advocacy (CPA) has emerged as a commonly used communication strategy whereby brands voice support for socio-political issues. Despite its increasing prominence, research of CPA in the field of strategic communication is scarce. READ MORE

  3. 22. How does brands' participation in an accidental controversy affect their reputation? : An application of the situational crisis communication theory to firestorms

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Nina Björnsson; [2023]
    Keywords : Firestorms; Situational Crisis Communication Theory; reputation; trust recovery;

    Abstract : This study aims to investigate the strategies used by brands to recover from firestorms following controversies in the age of social media. The focus is on understanding the brand-customer relationship aspect of firestorms and the importance of monitoring and comprehending them to minimize their impact. READ MORE

  4. 23. Unwrapping the Customer Value concept and its application within an Industrial Manufacturing Firm : A Case Study within Husqvarna

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Robert Bunea; [2023]
    Keywords : ;

    Abstract : Traditional manufacturing companies were reliant on selling their product centred offerings towards customers. However, technological developments, volatile market environments as well as calls for more personalised experiences from customers, have made the traditional product-centred approaches less effective. READ MORE

  5. 24. Silenced Voices in a New Era : How the Swedish Government’s Decision to Limit Sida’s Funds for Communication About Development Raise Concerns in the CSO Community

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Sara Landqvist; [2023]
    Keywords : Communication for development; Sida; civil society; information; Swedish history; official development assistance;

    Abstract : Ever since the 1960s, Sweden has heavily invested in international development cooperation, with a target of devoting 1% of the GNI to the matter. For at least as long, the Swedish International Development Cooperation Agency (Sida) has had as part of its mission to inform the Swedish public about global development. READ MORE

  6. 25. I Never Learned To Type With Ten Fingers

    University essay from Konstfack/Grafisk design & illustration

    Author : Laslo Strong; [2022]
    Keywords : typography; blackletter; fraktur; history; calligraphy; typewriting; technology; type design; graphic design; family; typeface; urban; photography; fiction; slash-fiction; Second World War; Polen; Germany;

    Abstract : Luise Schröder founded a private business school in 1910 in Stettin, a city once part of Germany. With a focus on typewriting and stenography, she was a local educator of modern communication. Throughout four generations, her family was impacted by global technological developments and socio-political shifts. READ MORE