Essays about: "company brand"

Showing result 1 - 5 of 721 essays containing the words company brand.

  1. 1. Demand Forecasting of Automobile Spare Parts after the End-of-Production - A review of demand forecasting models

    University essay from Göteborgs universitet/Graduate School

    Author : Abid Ali; Arosha Ratnayake; [2023-07-03]
    Keywords : Demand forecasting; Spare parts; Automobile; End-of-Production EOP ; PRISMA; AHP; MCDM;

    Abstract : Demand forecasting of spare parts plays a crucial role in automobile industry where it generally requires a significant attention in controlling inventory. It is possible to maintain an optimal stock level when there is a continues supply at the Original Equipment Manufacturers (OEMs). READ MORE

  3. 2. Understanding The Motives Of Scandinavian Retail Companies CSR-efforts At Their Offshore Suppliers

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Vendela Axelsson; David Löfven; [2023-06-28]
    Keywords : Sustainability ⋅ Business ethics ⋅ Supply chain ⋅ CSR ⋅ Scandinavian Retail Industry;

    Abstract : Corporate Social Responsibility (CSR) has gained substantial significance in recent years, driven by the growing societal emphasis on sustainability. Businesses are now expected to contribute to social and environmental goals alongside economic performance. READ MORE

  4. 3. The Role of Branding Strategy During Internationalization: Insights From A Multiple Case Study

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Aliaa Abbas; Asma Mohamoud; [2023-06-28]
    Keywords : Brand awareness; Brand recognition; Brand recall; Brand equity; Brand identity; Brand association; Top-Of-Mind; Internationalization; See-Think-Do;

    Abstract : Internationalization is a key growth strategy for companies, with branding playing a crucial role in differentiation and global recognition. Multiple studies have highlighted the importance of brand strategies in internationalization and their influence on consumer choice and behavior. READ MORE

  5. 4. Aligning Two Perspectives : A Case Study on how EF can Develop the Internal Marketing with their Brand Ambassadors

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Nellie Sjösten; Lisa Ullman; [2023]
    Keywords : ;

    Abstract : Internal marketing is crucial for the company's employees to make the business more successful. One appliance to prosper the business is through brand ambassadors. Using brand ambassadors, the company can increase its trust, brand image, and more essential segments. READ MORE

  6. 5. The Power of trust : Exploring what influences consumer trust in environmental sustainability claims.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Caesar Friberg Jonsson; Anton Barrklint; Max Åkerberg; [2023]
    Keywords : ;

    Abstract : Background: Environmental sustainability claims refers to communications made by companies about their improved environmental performance. Improved environmental performance can for example be a company claiming to emit less carbon dioxide or climate compensating the consumer's purchase. READ MORE