Essays about: "competitive advantage through customer relationship"

Showing result 11 - 15 of 37 essays containing the words competitive advantage through customer relationship.

  1. 11. Entrepreneurial Marketing : The emergence of a new strategy in a small venture

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Maxime Rogard; François Dubreuil; [2016]
    Keywords : Entrepreneurial marketing; marketing; entrepreneurship; entrepreneurs; SFA Romani; small venture; new strategy;

    Abstract : Historically speaking, marketing and entrepreneurship have been separated into two different concepts. However, more and more studies are now doing a link between them. They have shown that both concepts have strengths but also weaknesses. READ MORE

  3. 12. The Effect of Coopetitive Interactions on Performance Outcomes : A Two-Sided Perspective on Dyadic Coopetitive Relationships

    University essay from Umeå universitet/Företagsekonomi

    Author : Thomas Duncan; Jennifer Marecki; [2016]
    Keywords : Coopetition; Dyadic Coopetitive Relationship; Coopetitive Interactions; Coopetition Outcomes;

    Abstract : The business environment has become increasingly complex and dynamic in recent years, requiring companies to compete in a fast-developing and fast-changing environment. In order for companies to maintain sustained competitive advantage and success, they increasingly engage in various forms of inter-organizational alliances, which enable the creation of value. READ MORE

  4. 13. How to measure Return on Investment on Voice of the Customer - A case study at the ASSA ABLOY Group

    University essay from KTH/Maskinkonstruktion (Inst.)

    Author : LINNEA CARLSSON; CAROLINE JOHANSSON; [2016]
    Keywords : Voice of the Customer; Innovation measurements; Innovation performance; Knowledge management; Voice of the Customer; Innovationsmätning; Innovationsprestanda; Kunskapshantering;

    Abstract : Innovation är idag en välkänd framgångsfaktor för företag att skaffa sig konkurrensfördelar (Mansury & Love, 2008; Sicotte, Drouin & Delerue, 2014). En bra utgångspunkt för innovation är att samla kundinsikter genom en metod som kallas Voice of the Customer (VoC) där det har visat sig att användningen av metoden kan leda till en hel del förbättringar, både finansiella och icke-finansiella, t. READ MORE

  5. 14. Customers’ Perception on their Satisfaction about the Private Banks in a Developing Country : A perspective of Private Banks in Bangladesh

    University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Author : Md Mahmudul Alam Akanda; Jasmin Dzeko; [2016]
    Keywords : Customers’ perception; Customers’ satisfaction; Private banks; Developing country; American Customer Satisfaction Index ACSI .;

    Abstract : Customers’ satisfaction is a decisive factor in the development process of business which has also an effective impact on contributing a country's GDP. Private banks have been emerged over the time in developing countries where customers’ satisfaction is the driven force of banking industry investigated in Bangladesh. READ MORE

  6. 15. Preferred Customer Status: Attractiveness in Buyer-Supplier Relationships

    University essay from Göteborgs universitet/Graduate School

    Author : Linus Palmqvist; Helena Beddari; [2014-12-12]
    Keywords : preferred customer status; customer attractiveness; buyer-supplier relationships; social exchange theory; satisfaction; trust and commitment; B2B relationships; dynamic relationship development;

    Abstract : The importance of acquiring preferred customer status with suppliers has risen over the past years, as the majority of innovations in high technological sectors today come from suppliers. Coupled with this is a shift of bargaining power toward suppliers, as several segments experience mergers and acquisitions that make the suppliers fewer and larger. READ MORE