Essays about: "competitive analysis framework"

Showing result 6 - 10 of 344 essays containing the words competitive analysis framework.

  1. 6. The role of customer-based brand equity in the direct-to-consumer business model

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lara Stahl; Elsa Dardeau; Paul Joubert; [2023]
    Keywords : D2C; direct-to-consumer business model; customer-based brand equity; perceived brand quality; brand awareness; brand image; brand uniqueness; Business and Economics;

    Abstract : This paper aims to explore and analyze the intricate relationship between the direct-to-consumer (D2C) business model and customer-based brand equity. This study utilizes a qualitative approach to gather primary data, aiming to gain profound insights into customer perspectives regarding the impact of the D2C business model on trust, loyalty, and value perception. READ MORE

  3. 7. Locating the Effects of Emotional and Aesthetic Labor on Performance Through the Lens of Flight Attendants : —An investigative qualitative study of a low-cost and a premium airline

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Athina Spyridonos; Hala Zeeb; [2023]
    Keywords : aesthetic labor; emotional labor; employee performance; flight attendants; low-cost airline; premium airline; motivation; Herzberg;

    Abstract : This research implemented a multiple case study design to investigate the effects of aesthetic and emotional labor in the premium airline context of Emirates, in comparison to the low-cost airline context of easyJet. This was achieved through the conduct of interviews with flight attendants from each airline as they are the frontline employees who are mostly concerned with the implementation of these standards. READ MORE

  4. 8. The Role of Managers in Big Data Analytics

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Oliver Bailey; Lorenzo Clavarino; [2023]
    Keywords : Big Data Analytics; Managers; Firm Performance; Skills; Management Styles; Artificial Intelligence; Competitive Advantage; Business and Economics;

    Abstract : Insights from Big Data can become sources of competitive advantage and a foundation for decision-making, leading to an extended use of such technologies in many firms’ departments. Even if it is common practice to invest in BDA, oftentimes these techniques are not exploited correctly, resulting in an unrewarded effort by companies (Dahiya, Le, Ring & Watson, 2022). READ MORE

  5. 9. Environmental Regulation Stringency and Green Technological Innovation in the Maritime Industry (2006-2020)

    University essay from Lunds universitet/Ekonomisk-historiska institutionen

    Author : Layla Erietta Chamilothoris; [2023]
    Keywords : Maritime industry; competitiveness; green technology innovation; green process innovation; green product innovation; Institutional Theory; Porter Hypothesis; Social Sciences;

    Abstract : The following research paper examines the impact of varying environmental regulation stringency on the landscape of green technological innovation in the maritime industry from 2006-2020. Additionally, the paper explores the potential indirect effect of these innovations, induced by stringency levels, on industry competitiveness. READ MORE

  6. 10. Purchasing and digitalization in an era of turbulence

    University essay from Lunds universitet/Teknisk logistik

    Author : Vishal Natesan; Emil Sarajlic; [2023]
    Keywords : Supplying; digitisation; digitalization; Artificial Intelligence; Turbulence; Delivery performance; Duni Group; Technology and Engineering;

    Abstract : Abstract Title: Purchasing and digitalization in an era of turbulence Authors: Emil Sarajlic & Vishal Natesan Supervisor: Wilbert Baerwaldt, Director Sourcing and Value Chain at Duni AB Louise Bildsten, Department of Industrial Management & Logistics, Faculty of Engineering, Lund University Examiner: Jan Olhager, Department of Industrial Management & Logistics, Faculty of Engineering, Lund University Background: This research delves into the uncertainties and challenges encountered in global supply chain operations, exacerbated by unpredictable events such as the COVID-19 pandemic and the 2021 Suez Canal obstruction. These disruptions can lead to stock-outs, poor capacity utilization, and the need for expensive buffers. READ MORE