Essays about: "conclusion of e .crm"

Showing result 1 - 5 of 7 essays containing the words conclusion of e .crm.

  1. 1. The game-changer : E-retailer's strategies in CRM and personalized marketing in concordance with GDPR

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Emma Nilsson; Alexandra Pierce; [2020]
    Keywords : ;

    Abstract : The purpose of this thesis is to provide a deeper knowledge of how GDPR has affected Swedish e-retailers CRM and personalized marketing in connection to trust and privacy. The changed prerequisites elicited a need for in-depth knowledge of the affects. READ MORE

  3. 2. Digitalization in The Banking Industry : Adapting to The Crisis

    University essay from Umeå universitet/Företagsekonomi

    Author : Sebastian Palmquist; [2020]
    Keywords : Banking; Fintech; Digitalization; Elderly; Adaptation;

    Abstract : Research problemThe world is currently undergoing one of the most substantial crises of the past century, causing disruption both socially and economically. The effect on the Swedish inhabitants has been impactful, especially for elders, who are crippled in the ability to complete necessary tasks including private banking. READ MORE

  4. 3. Cause-related marketing - a worthwhile cause? : A quantitative study among Swedish Generation Y

    University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Author : Amanda Bergstén; Cecilia Olsson; [2014]
    Keywords : Cause-related marketing; Generation Y; corporate social responsibility; consumer behaviour; social media;

    Abstract : Purpose: The purpose of this thesis is to contribute with knowledge of the preferences and attitudes among Swedish Generation Y in terms of cause-related marketing. The study aims to find out what this generation prefers in cause-related marketing efforts, focusing on causes and type of support. READ MORE

  5. 4. Predicting Customer Churn at a Swedish CRM-system Company

    University essay from Linköpings universitet/Databas och informationsteknik; Linköpings universitet/Tekniska högskolan

    Author : David Buö; Magnus Kjellander; [2014]
    Keywords : ;

    Abstract : This master thesis investigates if customer churn can be predicted at the Swedish CRM-system provider Lundalogik. Churn occurs when a customer leaves a company and is a relevant issue since it is cheaper to keep an existing customer than finding a new one. READ MORE

  6. 5. Investigation of Customer-Driven Innovation

    University essay from Blekinge Tekniska Högskola/Sektionen för datavetenskap och kommunikation

    Author : Ikram Ullah; Muhammad Ayaz; [2013]
    Keywords : Customer-driven innovation; Idea generation; Communication channels; Motives; Benefits; Barriers.;

    Abstract : Context:- Software companies have changed their strategies from “innovating for customers” and “innovating with customers” to innovating “by customers” which is also known as customer-driven innovation. Actually, companies move toward customer-driven innovation programs because they need to collect as many ideas as possible from suitable customers to ensure their global competitiveness and set the stage for profitable growth. READ MORE