Essays about: "conclusion on branding"
Showing result 31 - 35 of 182 essays containing the words conclusion on branding.
-
31. Green City Branding – How people respond to the built environment
University essay from Göteborgs universitet/Graduate SchoolAbstract : In the last decades, places such as cities, regions and nations have become active participants in the global competitive economy. They now operate in a global marketplace, competing with other places all over the world for tourists, investors, residents and workforce. READ MORE
-
32. Cultural heritage and branding of family firms in the French wine industry : A case of Burgundian wineries
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: The wine industry is often linked to family business, due to the tradition of some long-standing family winery. Scholars agree that, the family elements are a factor of success in this industry. A reason for this success can be found in the branding of wineries. READ MORE
-
33. Developing a Brand Image on the B2B Market: An case study on the SaaS company PinMeTo
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Developing a Brand Image on the B2B Market: An explorative case study on brand image of SaaS company PinMeTo 2020 BUSN39 A case study on PinMeTo with 7 semi-structured interviews. The purpose of this study is to explore the most important brand image elements for SaaS companies in a B2B market from an internal perspective and determine how they develop a brand image. READ MORE
-
34. What's Next in Sustainable Acoustic Materials?
University essay from Lunds universitet/InnovationAbstract : As industries have begun to rethink the way they design, make and dispose of products for the purpose of sustainable development, manufacturers of acoustic products have been slow off the mark. The majority of acoustic products are still made of primarily virgin material made from petrochemical resources, which have a significant impact on the environment. READ MORE
-
35. Research on Chinese Millennial Consumers’ Perception of Co-branded Fashion Collections
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: In fashion market, with the emergence of new brands and changing customer preference in style, competition is fierce nowadays. Brand is an intangible asset that fashion brands build and leverage to secure market position and customer loyalty, which leads to a competitive advantage. READ MORE