Essays about: "conclusion on branding"

Showing result 16 - 20 of 182 essays containing the words conclusion on branding.

  1. 16. The TikTok effect : A case study on emotional marketing through social media

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Camila Daniela Vasquez Rodriguez; [2022]
    Keywords : Generation z; adaptative marketing; brand image; TikTok; Duolingo; engagement; emotional branding.;

    Abstract : The adaptation of marketing has led brands to connect with the clients through the usage of theiremotions, understanding the joy or sadness an element can create in a customer, which increasesthe possibility of a recognized experience.To analyze the effects that emotions can create in customers, the usage of Duolingo’s case studywas implemented, the understanding of their new strategy used on TikTok, allowed this studyto analyze the results of such adaptations in generation Z, as the main target through the TikTokplatform. READ MORE

  3. 17. Made by Sweden : Country-of-origin as part of brand identity

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Rebeka Matukevica; Alina Yassin; [2022]
    Keywords : Country-of-origin; Brand Identity; Country-of-origin Branding; COO impact on Brand Identity; SMEs;

    Abstract : BACKGROUND A great interest of researchers has been attracted to the phenomenon of country-of-origin (Andéhn et al., 2016). It is argued that companies could increase competitiveness in the market by implementing a COO into the company's branding strategy (Guercini & Ranfagni, 2013). READ MORE

  4. 18. Can celebrity endorser characteristics impact brand loyalty? : An explanatory study on celebrity endorsers’ characteristics with brand loyalty

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Ratchaneekorn Dewar; Khaliun Davaakhuu; [2022]
    Keywords : Celebrity endorsers’ characteristics; the trustworthiness of celebrity endorsers; the attractiveness of celebrity endorsers; the expertise of celebrity endorsers; brand loyalty.;

    Abstract : Background: Nowadays, companies globally utilise various branding strategies to win and build strong brand loyalty. One of the marketing strategies tools that companies utilise since the 21st century is celebrity endorsement. READ MORE

  5. 19. A picture is worth more than a thousand words : A study of how higher education use an authentic photographic language in branding

    University essay from Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

    Author : My Kronqvist; [2022]
    Keywords : Authenticity; Higher Education; Interviews; Photographic Language; Visual Branding; Visual Literacy;

    Abstract : Many organizations form a visual language to brand and gain a competitive advantage in a competitive marketplace. The institutions of higher education are no exception. However, the conditions and context of branding in higher education are complex. READ MORE

  6. 20. The survival of start-ups relies on its employees : A qualitative study about how start-ups can attract employees

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Amanda Bäck; Nelly Segerqvist; Anton Karlsson; [2022]
    Keywords : Characteristics of Start-ups; Employer Branding; Employee Attractiveness; Start-up Recruitment;

    Abstract : Background: Start-ups foster economic development, create new jobs and generate economic value. However, most start-ups fail during the development phase. Generally, after five years 80% of the start-ups fail and need to shut down their business. A challenging task that start-ups need to overcome is the labour shortage within the industry. READ MORE