Essays about: "conspicuous consumption and identity"
Showing result 1 - 5 of 12 essays containing the words conspicuous consumption and identity.
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1. The factors affecting young Chinese people’s fashion choices - The importance of conspicuous consumption
University essay from Lunds universitet/Ekonomisk-historiska institutionenAbstract : The purpose of this paper is to explore the extent to which young Chinese consumers are making conspicuous consumption of fashion products. With China's increasingly rapid economic development, the income and consumption levels of the Chinese middle class are rising. READ MORE
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2. The Role of Consumer’s Self-Identity on Pro-Environmental Behavioral- and Loyalty Intentions
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis Purpose: We aim to enhance the understanding of why Swedish consumers perform pro-environmental behaviors and how this can be influenced by managers and marketers in the shopping mall environment, making the mall more attractive and shoppers more loyal. Theoretical Perspective: We take on a sociological perspective by researching constructs based on identity theory, conspicuous consumption, and the theory of self-congruity. READ MORE
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3. Identity and conspicuous consumption in Japan and Hong Kong : an exploratory study of what influences young adults’ identity in relation to conspicuous consumption
University essay from Högskolan Kristianstad/Fakulteten för ekonomiAbstract : This study is based on young adults’ identity in Japan and Hong Kong and its relation to conspicuous consumption. The purpose of this study is to explore how conspicuous consumption influenced the young adults’ identities in Japan and Hong Kong. READ MORE
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4. DO YOU REALLY NEED IT? A QUALITATIVE STUDY OF CONSPICUOUS CONSUMPTION IN RELATION TO SELF-IDENTITY
University essay from Lunds universitet/Institutionen för tjänstevetenskapAbstract : Conspicuous consumption has been steadily growing and possess considerable functions in creating and expressing consumers’ self-identities. Conspicuous consumption is something that plays a large part in the consumers lives due not only the visible exchanges but also the symbolic value that it brings and creates a reciprocity between consumers self-identity and conspicuous consumption. READ MORE
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5. We Are What We Buy : An exploratory study of how young Swedish consumers construct their identities through luxury consumption
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Abstract Problem: Previously, only few wealthy individuals had the opportunity to engage luxury consumption. Today, money and time is a lot more dispersed and thus give the regular citizen a chance to purchase luxury goods. READ MORE
