Essays about: "corporate ambassador"

Showing result 1 - 5 of 6 essays containing the words corporate ambassador.

  1. 1. Private Equity’s Value Creation Levers for Green Returns : Three Case Studies of Growth-Orientated SMEs

    University essay from Linköpings universitet/Produktionsekonomi

    Author : Greta Björkman; Oscar Schwartz Blicke; [2023]
    Keywords : Private Equity; Value Creation; Active Ownership; Sustainable Investments; Corporate Governance;

    Abstract : Sustainable investing is an investment trend that has arisen in the past decade. The private equity industry has proven effective in providing financial returns and is increasingly shifting its focus towards green assets. READ MORE

  3. 2. Games for Change : Exploring the Effects of the Game Climate Fresk at Schneider Electric and the Climate Engagement Potential for Employees

    University essay from KTH/Lärande

    Author : Björn Nordin; Martin Wahlström; [2022]
    Keywords : Pro climate behaviour; Value-action gap; Climate ambassador; Behavioural change; Attitude change; Self- and Collective efficacy; Climate change education; Corporate climate action; Klimatpositivt beteende; Value-action gap; Klimatambassadör; Beteendeförändring; Attitydförändring; Själv- och kollektiv förmåga; Klimatutbildning; Corporate climate action;

    Abstract : Climate change creates an urgency for action to be taken at government, corporate and individual level. Changing behaviours is a necessity to meet the global temperature goal of 2 °C increase, and companies have a significant role to play in this transformation. To change these behaviours, a change needs to happen in both attitudes and actions. READ MORE

  4. 3. ‘Use your megaphones’- Managers in the Role of Corporate Ambassadors on LinkedIn

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Nadeh Mir; Danika Brodam; [2022]
    Keywords : Identity; Identity work; managerial identity; corporate ambassador; boundary management; control; Business and Economics; Social Sciences;

    Abstract : The primary purpose of the study is to get a deeper understanding about managers inheriting the role of corporate ambassadors on LinkedIn, and how it impacts their sense of managerial identity. One aspect of this topic is the interrogation of the blurred lines between the professional and private identities of the managers. READ MORE

  5. 4. Corporate Brand Building in Start-Ups through Equity-Based Crowdfunding: A Case Study of Virtuous Spirits

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sandra Markovic; Sandra Fernholz; [2015]
    Keywords : Brand ambassador; start-up branding; equity-based crowdfunding; corporate brand building; Business and Economics;

    Abstract : This study investigates if and how equity-based crowdfunding can benefit a start-up’s corporate brand building process. Building the corporate brand can play a significant role for the company’s establishment in the market. READ MORE

  6. 5. "The trustworthy Friend" - A study of the relation between organisational communication and member identification at a Swedish media organisation

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Doreen Kreutzer; Heidi Walldén; [2011]
    Keywords : identification; ambassadorship; corporate branding; co-creation; mirror image; autocommunication; sensemaking; media organisations; Social Sciences;

    Abstract : In order to increase trustworthiness and obtain societal legitimacy, media organisations want their members to become ambassadors. But becoming an ambassador requires identification. Often management tries to foster identification by implementing organisational values without including members in the process of constructing such values. READ MORE