Essays about: "costumer attitudes"

Found 2 essays containing the words costumer attitudes.

1. 1. Consumer’s Perceptions and Attitudes on Augmented Reality in Online Retail.

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Indira Amaris Baños; [2020]
   Keywords : Augmented reality; Retail industry; Consumer attitudes; TAM; attitude components; Digital Marketing; customer experience; costumer value.;

   Abstract : This study discusses Augmented Reality (AR) as a digital marketing tool in online retail, with a special focus on the perceptions and attitudes which consumers hold towards the tool. The project, aims to give insights on how to study AR in online retail settings and also touches upon how different characteristics of augmented reality can impact the consumers attitudes towards products displayed or demonstrated with AR tools. READ MORE

3. 2. Panos Emporio, Extending the Brand

   University essay from Högskolan i Borås/Institutionen Textilhögskolan

   Author : Mona Hashemi; Hadeel Hajem; [2012]
   Keywords : brand image; brand identity; brand equity; brand extension; horizontal brand extension; costumer attitudes; loyalty;

   Abstract : Brands have for a long time been used to identify and distinguish organizations, companies and products, it can be compared to as the soul of a company. A brand extension is a clear channel for product innovation, which can be a powerful tool to hold a competitive advantage. READ MORE