Essays about: "crm and culture"

Showing result 1 - 5 of 10 essays containing the words crm and culture.

  1. 1. Impact of Customer Analytics Use on CRM : Role of Analytics's culture, Information quality, and customer orientation

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Tommy Pham; [2021]
    Keywords : Systemvetenskap; informationssystem; informatik; Information Systems;

    Abstract : The present research work is an exploratory study that aims to investigate the impact of Big Data Customer Analytics Use (BDCAUse) in customer relationship management (CRM) by providing a comprehensive overview of the main factors that can affect BDCAUse in the organizations andhow this use affects the information quality. The influence of BDCAUse could bring benefits and increase the competitive advantage for the companies. READ MORE

  3. 2. Knowledge creation in a contact center’s customer relationship management system. : Implications from organizational user perspectives

    University essay from Linnéuniversitetet/Institutionen för informatik (IK)

    Author : Stefán Már Melstað; [2020]
    Keywords : CRM; knowledge creation; customer knowledge; contact center;

    Abstract : This study explores the implications for knowledge creation of customer knowledge in a contact center’s CRM system. A previously developed research model which depicts CRM systems’ support to knowledge creation of customer knowledge was utilized for evaluation and comparison of collected data. READ MORE

  4. 3. How does Organizational Culture Impact Intention to use Customer Relationship Management Amongst Employees?

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Fredrik Vikström; [2016]
    Keywords : CRM; organisational culture; competing values model; technology acceptance model; CRM adoption; intention to use CRM;

    Abstract : Purpose: The aim of this thesis is to elaborate on if organisational culture has an impact on the intention to use a CRM system. Methodology: The data was collected by use of an online questionnaire, the questions used were created based on the literature review andmeasured according to a 5 point Likert-scale Conclusion: Organisational culture has no meaningful impact on intention touse CRM. READ MORE

  5. 4. Airline Brands on Twitter: Discovering What Consumers Value to Create a Stronger Social CRM Strategy

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Emily Widen; Jane Macfarlane-Grieve; [2015]
    Keywords : Business and Economics;

    Abstract : Abstract Title: Airline Brands on Twitter: Discovering What Consumers Value to Create a Stronger Social CRM Strategy Date of the Seminar: June 2nd, 2015 Course: BUSN39. Degree project in global marketing Authors: Jane Macfarlane-Grieve Emily Widen Advisors: Christian Koch, PhD Keywords: Social Customer Relationship Management, Communication, Twitter, Airline, Customer Satisfaction Thesis purpose: The objective of this research paper is to gain a clear understanding of consumer attitudes and expectations whilst engaging in conversation with airline brands on the social media platform Twitter. READ MORE

  6. 5. The effects on language and curriculum of flight safety training used in helicopter emergency medical service after implementing a safety management system

    University essay from Lunds universitet/Avdelningen för Riskhantering och Samhällssäkerhet

    Author : Ralf Molander; [2014]
    Keywords : FLMU05; Technology and Engineering;

    Abstract : The trend in contemporary aviation is to enhance safety by implementing a Safety Management System (SMS). This trend has also become a part of the medical rotary industry. READ MORE